Comparison · Updated October 2026
Arrowsterr vs Otterly.ai
Otterly.ai is a low-cost AI search monitor with GEO audits and a Looker Studio connector. Arrowsterr starts at $39 with more than 3 times the prompts and Gemini and AI Mode included, then helps you write the content that wins.
Free forever plan · No credit card needed
ArrowsterrFree, then $39/moArrowsterr50ArrowsterrIncludedArrowsterrPro, $179/moPricing, plan by plan
Prices per month, as each company lists them.
Arrowsterr
10 prompts checked weekly on ChatGPT and AI Overviews, 200 tasks a month. Free forever.
50 prompts checked daily, or 3,000 tasks. One toolset: AI Visibility or Organic Research. 2 seats, 3 brands.
150 prompts, both toolsets, the AI writer, Slack, Zapier and the API. 5 seats, 10 brands.
400 prompts, white-label client reports, 15 seats, unlimited brands.
Custom prompts and checks, unlimited seats and SSO.
Otterly.ai
15 prompts on 4 AIs, 1,000 GEO URL audits a month.
100 prompts, API, MCP and Looker Studio. Add 100 prompts for $99/mo.
400 prompts and 10,000 GEO URL audits a month.
From 1,000 prompts.
Which AIs each one tracks
| Arrowsterr | ||
|---|---|---|
| ChatGPT | ✓Daily | ✓Every plan |
| Google AI Overviews | ✓Daily | ✓Every plan |
| Google AI Mode | ✓Daily | ◐Add-on, from $9/mo |
| Gemini | ✓Daily | ◐Add-on, from $9/mo |
| Perplexity | ✓Weekly | ✓Every plan |
| Claude | ✓Weekly | ◐Add-on, from $29/mo |
| Microsoft Copilot | –Not tracked | ✓Every plan |
Otterly.ai add-on prices grow with the plan: Google AI Mode and Gemini are $9, $59 or $149 a month, and Claude is $29, $109 or $439 a month.
Features side by side
| Arrowsterr | ||
|---|---|---|
| Getting started | ||
| Free trial | ✓7 days, no credit card | ✓7 days, no credit card, 50 prompts |
| Entry plan | ✓50 prompts for $39/mo: 4 AIs daily, Claude and Perplexity weekly | ◐15 prompts for $29/mo, on 4 AIs |
| AI tracking | ||
| How often answers are checked | ✓Daily. Claude and Perplexity weekly. | ✓Daily |
| Prompt ideas | ✓5 topics with 5 prompts each, from research on your site and rivals | ?Check their site |
| Sentiment | ✓Yes, 0 to 100 for every answer | ✓Yes, with competitor benchmarks |
| Sources AI cites | ✓Yes, sorted into types like Reddit, review sites and editorial | ✓Yes, by domain and by URL |
| Competitor tracking | ✓10 to 25 competitors per brand, on a quadrant map | ✓Yes, with share of voice |
| Content and SEO | ||
| Turns gaps into a content plan | ✓A Content Plan built from your gaps, bottom of the funnel first | ◐GEO audits of your pages, with recommendations |
| Briefs and AI writing | ✓Briefs from Google's top 10 and an AI writer in your brand voice (Pro and up) | ?Check their site |
| Publishes to your CMS | ✓WordPress, Webflow, Shopify, HubSpot and Ghost | ?Check their site |
| Keyword and SEO research | ✓Keyword, domain and competitive research with real search volume | ?Check their site |
| Team and integrations | ||
| Team seats | ◐2 on Starter, 5 on Pro, 15 on Agency | ?Check their site |
| Brands or projects | ✓3 brands on Starter, 10 on Pro, unlimited on Agency | ?Check their site |
| API | ◐Pro and up | ◐Standard and up |
| MCP server | ✓Every plan: ask Claude or ChatGPT about your numbers | ◐Standard and up |
| Alerts | ◐Slack alerts and email alerts on Pro and up | ?Check their site |
| Client reports | ✓Live report links on every plan. White-label on Agency. | ◐Brand reports, and Looker Studio on Standard and up |
✓Included◐Some plans or an add-on–Not offered?Not on their public pages
Pick Arrowsterr if…
- You want 50 prompts for $39 a month, against 15 for $29.
- You want Gemini, Google AI Mode and Claude included, with no add-ons.
- You want more prompts for less than $189: Pro has 150 prompts for $179.
- You want a content plan, briefs and an AI writer that publishes to your CMS.
- You want keyword and domain research with real Google search volume next to your AI data.
Pick Otterly.ai if…
- You only need a handful of prompts and want the lowest price to start.
- You want to audit your pages for AI search readiness at volume.
- You track Microsoft Copilot.
More than a tracker
6 AIs tracked
ChatGPT, Gemini, AI Overviews and AI Mode every day. Claude and Perplexity every week.
Gaps with reasons
See the prompts you lose, who wins them and the sources AI trusts.
A plan to close them
Arrowsterr turns your gaps into a Content Plan, bottom of the funnel first.
Write and publish
Briefs from Google's top 10, drafts in your voice, published to your CMS.
Common questions
Is Arrowsterr more expensive than Otterly.ai?
Otterly.ai starts at $29 a month and Arrowsterr at $39, with a Free forever plan too. Arrowsterr Starter tracks 50 prompts on 6 AIs. Otterly.ai Lite tracks 15 prompts on 4 AIs, with Gemini, AI Mode and Claude as add-ons.
What does full AI coverage cost on each?
Arrowsterr includes ChatGPT, Gemini, Google AI Overviews, AI Mode, Claude and Perplexity on every plan. On Otterly.ai Lite, adding AI Mode, Gemini and Claude brings the bill from $29 to about $76 a month.
Does Otterly.ai have an API?
Yes, from the Standard plan at $189 a month, along with an MCP server. Arrowsterr's MCP server is on every plan and its API is on Pro and up, at $179 a month.
Can I bring my prompts to Arrowsterr?
Yes. Put them in a CSV file, one prompt per row, and import it under Settings, then Imports and exports.
Can I try Arrowsterr first?
Yes. Every plan starts with a 7-day free trial, then a Free forever plan, and you don't need a credit card. Your first AI answers come in within minutes of adding your brand.
Otterly.ai details come from its own website, checked in October 2026. Plans change, so check the latest before you buy. Spotted something out of date? Tell us and we'll fix it.
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See what AI says about you
Track every answer and close every gap, in one place. Free forever.