For law firms
Be the firm AI tells clients to call
After an accident or a hard letter, people now ask AI for the best lawyer in their city. Arrowsterr shows which firms AI names for each practice area and drafts the pages that put your firm in that answer.
Free forever plan · No credit card needed
ChatGPT64%
Claude48%
Gemini71%Best review software for small cafesRevora citedTop guest feedback tools for hotelsRevora citedTrack and win answers on
- ChatGPT
- Claude
- Gemini
Perplexity
AI Overviews
Paying more and more per click…
…turns into answers that win clients before they call
Named in AI answers
Track the questions clients ask on ChatGPT, Gemini, Perplexity and Google AI.
Win your city
See which firms AI names for each practice area and location.
Less spent on clicks
Legal ads are some of the costliest clicks online. Answers you win carry no cost per click.
Pages attorneys approve
Drafts are plain and name their sources. Nothing goes live until your team says so.
Features
Pages that bring in new cases
See which firms AI recommends
Track every practice area and city. See your share of answers next to the firms and directories you compete with.
Write the pages that bring cases
The agent learns your practice areas and fills the calendar with the searches most likely to turn into a consultation.
Practice pages without the late nights
The writer drafts practice area and FAQ pages in your firm's voice, which it learns from your own site. Every claim must trace to a source, so the attorney who reviews it starts from a draft they can trust.
- 4 practice area pages
- 3 city pages
- 3 FAQ guides
- 2 pages with an attorney
See where rival firms get named
Open any firm AI recommends to see the prompts it wins and the directories and review sites AI read before naming it. That shows you where your firm needs to be listed.
A site AI can read
The audit checks up to 200 pages for blocked AI crawlers, missing structured data and broken links, so the pages you publish can be found and quoted.
- ClaudeBot blocked in robots.txt
- 12 practice pages without schema
- No llms.txt file
- 4 broken links
Everything included
Everything a firm needs to be the one called
AI Visibility
Your share of AI answers on ChatGPT, Claude, Gemini, Perplexity, AI Overviews and AI Mode, with your position and sentiment.
Topics and prompts
Group prompts by topic, product line or location and see the results for each group.
Competitors
Who AI names in your place on each AI, and how their share moved since last period.
Cited sources
The sites and pages AI reads before it answers, and whether yours are among them.
Keyword research
Volume, difficulty, CPC and intent for any keyword, with related ideas and Google's top 10.
Editorial Calendar
An agent fills it with up to 120 keywords, the ones closest to a purchase first, and lays out the dates.
Agentic Writer
Drafts in your voice with tables and FAQs, then a style review and a claim check before you see them.
Brand voice
Learned from your own site when you sign up: your tone, your words, a writing sample and full guidelines.
Site audit
Up to 200 pages checked for blocked AI crawlers, llms.txt, structured data, titles and broken links.
Visits from AI
Connect Google Analytics to see the visits ChatGPT, Perplexity and Gemini send to each page.
Reports
Eight templates, live links and PDFs that email themselves every week or month.
How it works
From "not mentioned" to "the firm to call"
AI visibility this week
ChatGPT64%Claude48%Gemini71%From gap to keyword
Editorial Calendar · buying intent first
Draft ready to publish
The best review software for cafes in 2026
Pricing
Start free. Starter fits best.
Start with one toolset, AI Visibility or Organic Research. As the firm grows, Pro gives you both plus the Agentic Writer for $179.
Free
Free forever. See where AI names you.
Free forever. No card.
Start free- 10 prompts checked weekly on ChatGPT and AI Overviews
- 3 competitors per brand
- Sources AI cites
- 30 days of history
- 200 tasks a month Organic Research runs on tasks. A keyword lookup uses 10, a domain report 10 and an outline 100. Run out? Add a task pack.
- Keyword & Domain Research
- Competitive Analysis
- Editorial Calendar built by an agent On Starter
- Outlines from Google's top 10
- Agentic Writer, 10 articles a month per brand On Pro
- Publishing to WordPress, Webflow, Shopify, HubSpot and Ghost
- 1 brand
- 1 seat
- Brand voice, kit and guidelines
- Zippie, your AI assistant
- 1 saved report
- Reports emailed on a schedule
- Password links that expire
- White-label reports
- Slack, Zapier, API & MCP
Starter
One toolset: AI Visibility or Organic Research
Billed monthly $396 billed yearly
Pick one-
50 prompts checked daily
- 10 competitors per brand
- Sources AI cites
- 180 days of history
- 3,000 tasks a month Organic Research runs on tasks. A keyword lookup uses 10, a domain report 10 and an outline 100. Run out? Add a task pack.
- Keyword & Domain Research
- Competitive Analysis
- Editorial Calendar built by an agent An agent learns your business and fills the calendar with up to 120 keywords, the ones closest to a purchase first.
- Outlines from Google's top 10
- Agentic Writer, 10 articles a month per brand On Pro
- Publishing to WordPress, Webflow, Shopify, HubSpot and Ghost
- 3 brands
- 2 seats
- Brand voice, kit and guidelines
- Zippie, your AI assistant
- Live report links & 8 templates
- 2 reports emailed on a schedule
- Password links that expire
- White-label reports
- Slack, Zapier, API & MCP
Pro
Both toolsets, with the Agentic Writer
Billed monthly $1,824 billed yearly
Start free trial-
150 prompts checked daily
- 15 competitors per brand
- Sources AI cites
- 1 year of history
- 8,000 tasks a month Organic Research runs on tasks. A keyword lookup uses 10, a domain report 10 and an outline 100. Run out? Add a task pack.
- Keyword & Domain Research
- Competitive Analysis
- Editorial Calendar built by an agent An agent learns your business and fills the calendar with up to 120 keywords, the ones closest to a purchase first.
- Outlines from Google's top 10
- Agentic Writer, 10 articles a month per brand Outline, draft, style review, claim check, screenshots and charts, then publish.
- Publishing to WordPress, Webflow, Shopify, HubSpot and Ghost
- 10 brands
- 5 seats
- Brand voice, kit and guidelines
- Zippie, your AI assistant
- Live report links & 8 templates
- 10 reports emailed on a schedule
- Password links that expire
- White-label reports
- Slack, Zapier, API & MCP
Agency
All your clients, your brand on every report
Billed monthly $5,088 billed yearly
Start free trial-
400 prompts checked daily
- 25 competitors per brand
- Sources AI cites
- 2 years of history
- 20,000 tasks a month Organic Research runs on tasks. A keyword lookup uses 10, a domain report 10 and an outline 100. Run out? Add a task pack.
- Keyword & Domain Research
- Competitive Analysis
- Editorial Calendar built by an agent An agent learns your business and fills the calendar with up to 120 keywords, the ones closest to a purchase first.
- Outlines from Google's top 10
- Agentic Writer, 10 articles a month per brand Outline, draft, style review, claim check, screenshots and charts, then publish.
- Publishing to WordPress, Webflow, Shopify, HubSpot and Ghost
- Unlimited brands
- 15 seats
- Brand voice, kit and guidelines
- Zippie, your AI assistant
- Live report links & 8 templates
- Unlimited reports emailed on a schedule
- Password links that expire
- White-label reports
- Slack, Zapier, API & MCP
Enterprise: custom volume, security and support
Up to 1,000 prompts and 150,000 tasks a month, unlimited seats and brands, SSO, a security review and your own success manager. From $1,500/mo.
Compare plans
| Free Free forever | Starter $39/mo | Pro $179/mo | Agency $499/mo | |
|---|---|---|---|---|
| Toolsets | ||||
| AI Visibility | ✓ | Pick one | ✓ | ✓ |
| Organic Research | ✓ | Pick one | ✓ | ✓ |
| AI Visibility | ||||
| Prompts | 10 weekly | 50 daily | 150 daily | 400 daily |
| AIs tracked |
2 | 6 | 6 | 6 |
| Competitors per brand | 3 | 10 | 15 | 25 |
| Sources AI cites | ✓ | ✓ | ✓ | ✓ |
| History | 30 days | 180 days | 1 year | 2 years |
| Organic Research & content | ||||
| Tasks a month | 200 | 3,000 | 8,000 | 20,000 |
| Keyword & Domain Research | ✓ | ✓ | ✓ | ✓ |
| Competitive Analysis | ✓ | ✓ | ✓ | ✓ |
| Editorial Calendar built by an agent | – | ✓ | ✓ | ✓ |
| Outlines from Google's top 10 | – | ✓ | ✓ | ✓ |
| Agentic Writer | – | – | 10 a month per brand | 10 a month per brand |
| Publishing to your CMS | – | – | ✓ | ✓ |
| Zippie page fixes, with your approval | – | – | ✓ | ✓ |
| Task packs to top up | ✓ | ✓ | ✓ | ✓ |
| Workspace & reports | ||||
| Brands | 1 | 3 | 10 | Unlimited |
| Seats | 1 | 2 | 5 | 15 |
| Brand voice, kit and guidelines | ✓ | ✓ | ✓ | ✓ |
| Zippie, your AI assistant | ✓ | ✓ | ✓ | ✓ |
| Site audit for AI crawlers | ✓ | ✓ | ✓ | ✓ |
| Visits from AI, from Google Analytics | ✓ | ✓ | ✓ | ✓ |
| Live report links & 8 templates | 1 report | ✓ | ✓ | ✓ |
| Reports emailed on a schedule | – | 2 | 10 | Unlimited |
| Password links that expire | – | – | ✓ | ✓ |
| White-label reports | – | – | – | ✓ |
| Slack, Zapier, API & MCP | – | – | ✓ | ✓ |
Common questions
Can we track more than one office?
Yes. Add prompts for each city and practice area, and the results show up for each one.
Will an attorney see drafts before they go live?
Yes. Nothing publishes on its own. A draft waits in Arrowsterr until someone at your firm publishes it.
We work with a marketing agency. Can they use it?
Yes. Invite them as members, or they can run it for you on the Agency plan with reports in their own brand.
Is there a free trial?
Yes. You get 7 days of Pro with no credit card. After that you keep the Free plan and all your data.
Start today
Get named when clients ask AI for a lawyer
Try it free. No credit card needed.