Google traffic, ranking keywords, a 12-month trend, the top 10 keywords and the top 5 pages for any website.
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Gemini71%Best review software for small cafesRevora citedTop guest feedback tools for hotelsRevora citedThe best review software for cafes in 2026
Small cafes live and die by their reviews. One bad week on Google can cost you regulars, and most owners have no time to answer every comment. Review software pulls every review into one inbox and drafts the replies for you.
What to look for
Core features
Arrowsterr asks ChatGPT, Claude, Gemini, Perplexity, AI Overviews and AI Mode your buyers' questions every day. Track visibility, position and sentiment by topic.
A domain overview is a one-page summary of how a website does in Google's organic search. It shows estimated monthly visits from Google, how many keywords the site ranks for, how high those rankings sit, the keywords and pages that bring the most visits, and how traffic has moved over 12 months.
You can run it on your own site or on any other site. That second part is the useful bit. Your own analytics only show your own site. A domain overview lets you look at a rival or a site you might buy with the same lens you use on yourself.
People also call this a website SEO checker or a domain analysis. The name changes, the question stays the same: how much does Google send this site, and why?
Organic search is often one of the biggest sources of visits for a business website. It is also slow to build and easy to lose. A page that ranks #2 for a big keyword can drop to #9 after a competitor publishes something better, and most of the clicks go with it. If you only look at total visits once a quarter, you find out late.
A domain overview gives you a fast read on four things:
With those four numbers you can tell a growing site from a stalled one. The top keywords and pages then show where the traffic comes from.
The tool takes a domain and a country. It returns a full summary in one view, with no email form.
example.com. You can leave off https:// and www.The free tool gives you 5 checks a day. Each result is saved for 30 days. If you check the same domain and country again within that time, you get the saved result back. It does not count toward your 5, and the numbers will match the first run.
Every number in the Domain Overview comes from DataForSEO Labs. DataForSEO is a data company that many SEO tools build on. Its Labs product keeps its own index of Google results. It looks up a very large set of keywords and records which pages rank for each one.
How the traffic estimate works. Google does not publish how many visits it sends to any site. So every third-party tool has to model it. The usual method goes like this:
That total is the estimated monthly visits. The 12-month trend runs the same math on each past month.
How often it updates. DataForSEO Labs refreshes its data monthly. A ranking you won last week may not show yet. A drop from yesterday will not show either. Use this tool to see the big picture. Use a daily rank tracker to see this week.
How close is it? Treat the visits number as a model. It can be off in either direction, and here is why:
What this means for you: the estimate is good for comparing sites with each other, and for comparing a site with itself over time. It is weak as an exact count. If you want your own real numbers, use Google Search Console for clicks and Google Analytics for sessions. Then use the Domain Overview for everything you cannot see in those, like competitors.
Here is what each part of the result means and what to look for.
Estimated monthly visits. The modeled number of visits from Google organic search in the chosen country, for the latest month. It does not include ads, social, email or direct visits.
Ranking keywords. The number of keywords where the site appears anywhere in Google's top 100 in the index. A big number looks nice. Most of those rankings sit on pages 3 to 10, where almost nobody clicks.
Top 3, top 10 and top 100. These three counts show how strong the rankings are. The top 10 is page 1 of Google. The top 3 is where most of the clicks go. A site with 400 keywords in the top 10 usually gets more traffic than a site with 4,000 keywords stuck on page 5.
Keywords gained and lost. New rankings since the last update, and rankings that dropped out of the top 100. Some churn every month is normal. A big jump in lost keywords is a signal to look closer.
12-month trend. Estimated visits by month. One bad month can be noise. Three months in the same direction is a trend.
Top 10 keywords. The keywords that bring the most estimated visits, with the site's position, the monthly search volume and the page that ranks. This tells you what the site is known for in Google.
Top 5 pages. The pages that pull the most estimated visits. Often 1 or 2 pages carry a big share of the site.
The table below gives rough starting ranges. These are rules of thumb. They depend a lot on the niche. A local plumber and a national news site live in different worlds, so compare against sites like yours first.
| Signal | Good | Average | Weak |
|---|---|---|---|
| Share of ranking keywords in the top 10 | Over 20% | 10% to 20% | Under 10% |
| Share of top 10 keywords that are in the top 3 | Over 35% | 20% to 35% | Under 20% |
| Keywords gained vs lost last update | Gained more than lost | About even | Lost clearly more |
| 12-month trend | Rising over 6 months or more | Flat, or up and down | Falling 3 months in a row or more |
| Share of visits from the #1 page | Under 30% | 30% to 50% | Over 50% (one page carries the site) |
The last row is about risk. A site where one page brings half the traffic is fragile. If that page slips, the whole site feels it.
Here are 7 moves, from the quickest to the slowest.
Start with the top 5 pages. These bring most of your organic visits, so they deserve the most care.
Open each one. Check that it loads fast and reads well on a phone. Run each through the Page Speed Checker and your whole site through the Broken Link Checker. A slow or broken top page is the easiest traffic loss to fix.
Then check the date. If the page covers something that changes, like prices or rules, update it.
Look at the top 10 keywords table and find the ones in positions 4 to 10. These are your closest wins. The page already ranks. Google already thinks it is relevant. Moving from #7 to #3 can bring a big jump in clicks without writing a new page.
For each one, search the keyword yourself and read the top 3 results. Ask what they cover that your page does not. Often the gap is a missing section or a clearer answer near the top. Add it.
Check the keyword's difficulty with the Keyword Difficulty Checker before you start. Some top spots are held by sites with far more links than yours, and content changes alone will not move you past them.
If the lost count is high, find out what dropped. "See every keyword" in the app shows the full list. Group the lost keywords by page.
If most losses come from one page, something changed on that page or a competitor beat it. If losses spread across the whole site, look for a site-wide cause. Common ones are a site move, a change to robots.txt, a template change that hid content, or a Google core update. The Robots.txt Tester can rule out a blocked path in a minute.
Put the 12-month chart next to your own timeline. When did you launch a redesign? Move to a new CMS? Publish a big batch of posts? Prune old ones?
Many traffic drops trace back to something the site owner did. Many gains do too. Matching the chart to your changes tells you what worked.
Remember the data updates monthly. A change you made 2 weeks ago may not show yet.
Now run the tool on 2 or 3 sites that compete with you in Google. Use the same country. Compare the top 10 counts and the top pages.
Their top pages show you what Google rewards in your space. If a rival's biggest page is a free calculator and yours is a blog post, that tells you something about what searchers want. For a direct list of keywords they rank for and you do not, use the Keyword Gap tool.
In the top keywords table, look at the ranking page for each keyword. Is it the page you would pick?
Sometimes Google ranks a blog post for a keyword your product page should own. Sometimes two of your pages trade places for the same keyword, and neither does well. When the wrong page ranks, link from it to the right page using the keyword as anchor text. If two pages cover the same thing, merge them into one strong page and redirect the other.
The top keywords show you what the site is already trusted for. Write the next page close to that topic.
Take your best keyword and run it through the Free Keyword Tool. It shows related keywords and questions. Pick the ones with real volume that no page on your site covers yet. Then group them with the Keyword Clustering tool so each new page targets a set of close keywords.
These come up again and again.
The visits number is a model built from rankings and search volumes. It will rarely match Google Analytics.
Fix: Use your own Search Console data for your own site. Use the Domain Overview to compare sites and to spot direction over time.
A site might get most of its visits from the United States and very few from Germany. If you check one country for you and a different one for a rival, the comparison means nothing.
Fix: Pick one country and use it for every site you compare.
A single dip can come from a seasonal slump, a holiday or a data quirk.
Fix: Look for 3 or more months moving the same way before you act. Check the same months last year too, since many topics are seasonal.
A site that ranks for 50,000 keywords on page 6 can get less traffic than a site with 2,000 keywords in the top 3.
Fix: Watch the top 10 and top 3 counts. They tell you far more than the total.
If most of a site's top keywords are its own name, its organic traffic mostly comes from people who already know it. That traffic is real. It just is not the same as winning new buyers through search.
Fix: In the top keywords, mark which ones are brand searches. Judge the site's SEO by the rest.
The data refreshes monthly. A fix you shipped yesterday will not show today.
Fix: Give changes at least one full update cycle. For day-by-day movement on specific keywords, use a rank tracker.
A single snapshot tells you where a site stands. It cannot show you what changes next.
Fix: Check again each month, or let a tracker do it for you. The app's Website Research keeps the history for you.
Organic search: The regular results in Google, below or around the ads. You cannot pay to appear in them.
Estimated traffic: A modeled number of visits from Google. It multiplies each keyword's search volume by the share of clicks its position tends to get.
Ranking keyword: A search where the site shows up somewhere in Google's top 100 results.
Position: Where a page appears in the results for a keyword. #1 is the top organic result.
Top 10: Positions 1 to 10, which is page 1 of Google on most searches.
Search volume: The average number of times people search a keyword each month in a country.
Long-tail keyword: A longer, more specific search with low volume each. Together they can add up to a lot of traffic.
Brand keyword: A search that includes a company or product name, like "hubspot login".
Keyword cannibalization: When 2 or more pages on the same site compete for the same keyword, so neither ranks as well as one page would.
Core update: A broad change Google makes to its ranking systems a few times a year. Rankings across many sites can move after one.
DataForSEO Labs: The data source behind this tool. It keeps its own index of Google results and refreshes it monthly.
A domain overview measures Google's classic results. More and more searches now end in an AI answer. That changes the question you should ask about a domain.
Google AI Overviews. For many searches, Google now shows an AI-written summary above the regular results. It cites a few sources with links. A site can rank #1 below the Overview and still lose clicks to it. Or it can be cited inside the Overview and win attention from a lower position. To see whether a keyword shows an Overview and which sites it cites, use the AI Overview Checker.
Google AI Mode. AI Mode is a separate, chat-style search from Google. It writes a longer answer and lists its sources. A domain's place there does not always follow its classic ranking. The Keyword Rank Checker shows both for one keyword: your Google position and whether AI Mode cites you.
ChatGPT. People also ask ChatGPT the same questions they used to type into Google. ChatGPT may name a brand in its answer without linking to it at all. That never shows up in a traffic estimate. The ChatGPT Rank Checker shows whether ChatGPT names you for a buyer question and who it names instead.
So, a full picture of a domain today has two halves. The first half is the domain overview: how much Google sends you. The second half is how often AI answers name you or cite you. Both can grow or shrink on their own.
One more check is worth doing. AI tools can only cite pages their crawlers can read. If your robots.txt or firewall blocks them, you are invisible there no matter how well you rank in Google. The AI Crawler Checker tests this for 10 AI bots in a few seconds.
In the Arrowsterr app, the two halves sit side by side. Website Research shows a domain's Google keywords. AI Visibility shows how often ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews name the same brand, checked every day.
A domain overview is a summary of a website's performance in Google's organic search. It shows estimated monthly visits, ranking keywords, how many rank on page 1, the top keywords and pages, and a 12-month trend. You can run it on any domain.
Yes. You get 5 checks a day with no sign-up and no email form. Each result is saved for 30 days, and checking the same domain and country again in that time does not use a check.
It is a model, so treat it as a guide. It is built from DataForSEO's index of Google rankings and average click rates. It works best for comparing sites with each other and a site with itself over time.
Google Analytics counts every visit from every source on your own site. This tool estimates only Google organic visits in one country, using rankings data. The two use different methods, so they will rarely match.
DataForSEO Labs refreshes its data monthly. Recent ranking changes can take a few weeks to appear. A saved result in the tool stays the same for 30 days.
Yes. The tool works on any public domain. That is one of its main uses, since you cannot see a rival's analytics any other way.
Pick the country your buyers search from. If you sell in more than one country, run a separate check for each. Rankings and traffic differ a lot between countries.
It counts keywords where the site ranked in the top 100 before the latest update and no longer does. Some loss every month is normal. A sudden large number is worth looking into.
Most of those keywords probably sit beyond page 1, where very few people click. Look at the top 10 and top 3 counts. Those predict traffic far better than the total.
No. The estimates cover Google organic search only. Visits from Bing, ads, social, email and other sources are not counted.
The free tool shows the top 10 keywords and top 5 pages. "See every keyword" opens Website Research in the Arrowsterr app, where you can see and filter the full list.
It depends on the niche and the size of the site. A small local business may do well with a few hundred. Compare against 2 or 3 direct competitors in the same country.
This tool covers classic Google results. For AI answers, use the AI Overview Checker, the ChatGPT Rank Checker or the Keyword Rank Checker, which also shows Google AI Mode.
A domain overview looks at rankings and estimated traffic. Domain authority scores how strong a site's link profile is. The Domain Authority Checker gives you that score for free.
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