Where a website ranks for a keyword in Google's top 100, and whether Google's AI Overview and AI Mode cite it.
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Arrowsterr
Track how AI talks about you, find the searches you're missing and publish content that ranks on Google and gets cited by AI.
ChatGPT64%
Claude48%
Gemini71%Best review software for small cafesRevora citedTop guest feedback tools for hotelsRevora citedThe best review software for cafes in 2026
Small cafes live and die by their reviews. One bad week on Google can cost you regulars, and most owners have no time to answer every comment. Review software pulls every review into one inbox and drafts the replies for you.
What to look for
Core features
Arrowsterr asks ChatGPT, Claude, Gemini, Perplexity, AI Overviews and AI Mode your buyers' questions every day. Track visibility, position and sentiment by topic.
A keyword rank checker shows where a website appears in Google's results for a search. You enter a domain, a keyword and a country. It returns the domain's position in the top 100, the page that ranks, the other top 10 results and the search features on the page.
Your position for a keyword decides how many people see your page. Most clicks go to the first page of results, and the top few spots take the largest share. A move from #12 to #4 can turn a page nobody sees into one that brings steady visits.
So why not just search Google yourself? Because the results you see are shaped for you. Google adjusts them by your location and your device. It can also lean on your past searches. If you visit your own site often, you may see it higher than a stranger would. A rank checker runs the search from a neutral point in the country you choose and records what a typical searcher sees.
This tool also answers a newer question. Many Google searches now come with an AI-written answer. The page that ranks #1 below it may get fewer clicks than it used to. The page cited inside the AI answer may get more attention than its position suggests. So the checker shows two things for each keyword:
Together they tell you where you stand for one keyword today, in both the classic results and Google's AI answers.
The form has 3 fields.
example.com. The tool finds every page on that domain that ranks.project management software for agencies. One keyword per check.You get 5 free checks a day. Results are saved for 1 day per keyword and country. If you, or anyone else, checks the same keyword in the same country that day, the tool shows the saved results without a new search. Checking a second domain against a saved keyword uses those same results.
This tool runs a live search. It does not pull from a monthly database.
When you press "Check rank", the tool asks DataForSEO to run your keyword in Google for the country you picked. DataForSEO returns the full results page: the top 100 organic results, plus the features Google shows. The tool then finds your domain in that list. For AI Mode, it runs the same keyword in Google AI Mode and reads the answer and its sources.
Desktop only. The results come from a desktop search. Mobile results are often close and sometimes differ, especially for local searches.
One moment in time. Rankings move. They can shift a few spots from one day to the next, and more after a Google update. The check shows the results at the moment it ran. Because results are saved for 1 day, a repeat check that day shows the same snapshot.
Country level. The search runs for the whole country. If you serve one city, the results there can differ, especially when a map pack shows.
AI Mode varies. AI answers are generated fresh, so the same question can produce a slightly different answer and source list on each run. Treat one AI Mode result as a sample. A pattern over many days tells you more.
How close is it to what your buyers see? For a neutral desktop search in that country, at that time, it is a direct read of Google's page. It will differ from a logged-in search on your own laptop or a search on a phone in a specific town. For your average position over many searches, use Google Search Console, which averages across every time your page appeared.
Here is what each part means.
Position. Where your domain appears in Google's organic results, from #1 to #100. If it's not in the top 100, the tool says so. Beyond #100, very few people ever look.
More than one spot. Sometimes a domain holds 2 spots, like #4 and #9. That can be fine. It can also mean 2 of your pages compete for the same search, and neither is as strong as one combined page would be.
Ranking page. The URL Google chose for this keyword. Check that it's the page you want to rank.
Top 10. The first page of results, with your domain highlighted. It shows who you are up against and what kind of pages Google prefers for this search: guides, product pages, lists or tools.
Search features. Extra blocks Google adds to the page:
Each one pushes the organic results further down the page and takes some clicks.
AI Overview citation. Whether the AI Overview links to your domain. Being cited puts your site in the first thing many people read.
AI Mode citation and spot. Whether AI Mode lists your domain as a source, and where it falls in that list. #1 means it's the first source shown.
Named in the AI Mode answer. Whether the answer text itself says your brand or domain. This is stronger than a citation alone. A reader sees your name in the answer.
Other cited sites. The sites AI Mode trusts for this question. These are your rivals in AI search, and they can differ from your rivals in the classic results.
Position ranges are more fixed than most SEO numbers, since page 1 is page 1 in every niche. How much each spot is worth still depends on the search features on that page.
| Signal | Good | Average | Weak |
|---|---|---|---|
| Google position | #1 to #3 | #4 to #10 | #11 to #100, or not ranking |
| Number of your pages ranking | 1 strong page | 2 pages, both on page 1 | 2 or more pages, all low |
| AI Overview | Cites you | Shown, cites rivals you can match | Shown, cites only sites far stronger than yours |
| AI Mode citation | In the first 3 sources | Cited lower in the list | Not cited |
| Named in the AI Mode answer | Yes | Cited but not named | Neither |
Your next move depends on where you landed. Here are 8.
You're on page 1, and the biggest gains are a few spots up. Read the top 3 results closely. Note what they cover and how they open.
Then improve your page. Answer the main question in the first few lines. Add the sections searchers expect that you're missing. Make sure the page loads fast with the Page Speed Checker. Small changes to a page that already ranks often move it faster than a new page would.
Page 2 is close to page 1, and nearly invisible. Pages here usually need more than polish.
Compare your page's depth with the top 10. If theirs are longer and cover more sub-topics, yours may be too thin. Then compare links. Run the #3 result and your page through the Backlink Checker. A big gap in referring domains means you need links as well as content. Check the overall keyword difficulty to set your expectations.
First, make sure Google can find and index the page. Search site: plus the page URL in Google. If nothing comes up, the page may be blocked or missing from your sitemap. Test the path with the Robots.txt Tester.
If the page is indexed and still nowhere, it may not match what searchers want. Look at the top 10. If they're all product pages and yours is a blog post, Google may not see your page as a fit for this search.
Sometimes Google ranks a page you didn't intend, like an old blog post instead of your product page.
Add a clear internal link from the ranking page to the page you want, with the keyword in the anchor text. Make sure the right page uses the keyword in its title and main heading. If 2 pages cover the same thing, merge them into one and redirect the weaker one.
Your position decides whether people see you. Your title decides whether they click.
Look at the titles in the top 10. If yours is vague or cut off, rewrite it. Put the keyword near the start and give a clear reason to click. The Meta Title and Description Generator writes 5 options with a preview of how Google cuts them off.
If the page shows a People also ask box, those questions show what else searchers want to know. Add short, direct answers to the best ones on your page, each under its own heading.
This helps your page cover the topic fully. Mark up the questions with FAQ schema using the Schema Markup Generator.
If an AI Overview or AI Mode shows and doesn't cite you, look at the pages it does cite. They usually answer the question clearly and early, in plain text that's easy to quote.
Make your page easy to quote. Lead with a 2 or 3 sentence answer. Use clear headings that match the questions people ask. Put key facts in short paragraphs and tables. Check your page with the AI Answer-Ready Checker to see what to fix.
A single check shows one day. Rankings move with Google updates and with your rivals' edits. Without daily data, you can't tell a bad day from a real drop.
Pick the 10 to 20 keywords that bring you customers. Track this daily in the Arrowsterr app. "Track this keyword daily" carries the keyword and domain over from your check.
These cause the most confusion with rank checks.
Your own search is shaped by where you are and what you've searched before. It may show your site higher than strangers see it.
Fix: Use a neutral rank check like this one, or open a private window and accept that it's still a rough view.
Rankings move a few spots day to day. A drop from #4 to #6 today may reverse tomorrow.
Fix: Look at the trend over at least a week before you change anything. Daily tracking makes this easy.
You may rank #8 with the wrong page and never notice your best page is missing.
Fix: Always check the ranking URL. Fix it with internal links or by merging pages.
A US check tells you nothing about the UK.
Fix: Check the country where your buyers search. Check each main market on its own.
On some searches, the AI Overview, ads, a People also ask box and a local pack fill the screen before the first organic result. #1 there may get fewer clicks than #3 on a plain page.
Fix: Read the search features. Weigh a ranking by what's on the page around it.
This tool checks desktop results. Phone results can differ, especially for local searches.
Fix: For mobile-heavy or local keywords, compare with Search Console's device report for your own site.
A big generic keyword with no buying intent can look impressive and bring few customers.
Fix: Track the keywords your buyers type when they're ready to compare or buy. Find them with the Free Keyword Tool.
SERP: Search engine results page. The page Google shows after a search.
Organic position: Where a page ranks among the regular results. Ads are not counted.
Ranking URL: The specific page Google shows for a keyword.
Top 100: The first 10 pages of Google results. Rank checkers usually look this deep.
Search features: Extra blocks on a results page, like AI Overviews, People also ask, ads and local packs.
AI Overview: An AI-written summary at the top of some Google results, with links to the sources it used.
AI Mode: Google's chat-style search. It writes a longer answer and lists its sources.
Citation: A link to your site shown as a source in an AI answer.
People also ask: A Google box of related questions that expand to show short answers.
Local pack: A map with a short list of nearby businesses, shown for searches with local intent.
Search intent: What the searcher wants: to learn, to compare, to buy or to find a specific site.
Personalization: Google's practice of adjusting results by location and past searches.
This tool already covers 2 of Google's AI surfaces. Here's how they compare with each other and with ChatGPT.
Google AI Overviews sit on top of normal Google results. They show for many searches, with a few cited links. They are built from pages Google already knows well, so ranking well in classic results tends to help. Being cited still is not guaranteed. For a deeper look at a single keyword's Overview, with every cited link, use the AI Overview Checker.
Google AI Mode is a separate tab. It writes a longer answer and often cites many sources, sometimes from pages that rank far below the top 10 for the same keyword. That's why your AI Mode spot can look very different from your Google position. AI Mode also changes between runs. Check the same keyword on several days before you draw conclusions.
ChatGPT works on its own. When it searches the web, it picks its own sources. When it doesn't, it answers from what it learned in training. It often names brands with no link at all. The same buyer question can name different brands in ChatGPT and in Google. The ChatGPT Rank Checker shows whether ChatGPT names you for a question and who it names instead.
Two checks help across all of them. First, make sure AI crawlers can read your site with the AI Crawler Checker. Second, make your key pages easy to quote with the AI Answer-Ready Checker.
To watch this over time, the Arrowsterr app tracks your Google rankings and your AI visibility each day. AI Visibility covers ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Enter your domain, the keyword and the country in the Keyword Rank Checker. It runs the search and shows your position in the top 100 and the page that ranks. For averages over time on your own site, use Google Search Console.
Yes. You get 5 checks a day with no sign-up. Results are saved for 1 day per keyword and country.
Google adjusts results by your location and search history. Visiting your own site often can push it higher in your results. A rank checker searches from a neutral point in the chosen country.
Desktop. Mobile results are often similar and can differ, especially for local searches. Search Console's device report shows your mobile average.
It checks Google's top 100 results. If your domain isn't in the top 100, the tool tells you.
Your domain holds 2 spots for that keyword with 2 different pages. That can be fine. If both are low, consider merging them into one stronger page.
A SERP checker shows the full search results page for a keyword, including features like ads and AI Overviews. This tool works as one: it shows the top 10, the features on the page and where your domain sits.
They can shift a little every day and more after Google updates. That's why one check is only a snapshot. Daily tracking shows real trends.
Google's AI-written summary at the top of the results includes a link to a page on your site. It means Google used your page as a source. It can bring attention even from a lower organic position.
AI Mode is Google's chat-style search. It writes a longer answer than an AI Overview and lists its sources. This tool shows whether it cites you and whether its answer names you.
AI Mode picks sources in its own way and may cite pages far down the classic results. It favors pages that answer the question clearly. Look at the sites it does cite and compare them with your page.
The free tool checks one keyword per run. For a full list checked every day, use rank tracking in the Arrowsterr app.
Yes. Enter their domain instead of yours. Since results are saved per keyword and country, checking several domains on the same keyword that day is fast.
It checks at the country level. City results can differ, especially when a map pack shows.
The top 3 get most of the clicks on a typical page. Anything on page 1 is a solid base. How much a spot is worth also depends on the AI Overview, ads and other features above it.
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