12 Best Profound Alternatives With Public Pricing in 2026

Profound is one of the best known tools for tracking how AI answers describe your brand. Until September 2026, it offered self-serve plans: Starter at $99/mo for 50 prompts on ChatGPT, and Growth at $399/mo for 100 prompts on 3 engines.

Profound now sells custom Enterprise plans through its sales team. For teams that prefer to see a price up front, the 12 alternatives below all publish their pricing.

Profound pricing and plan changes in 2026

Profound’s pricing page now lists 2 options:

• A 7-day free trial with 50 prompts checked daily on ChatGPT, Gemini and Google AI Overviews, in 1 region.
• Enterprise, at a custom price set on a sales call.

Enterprise covers up to 9 engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. On top of tracking, you get Agents, AI Marketer credits, Agent Analytics for AI crawler visits, Prompt Volumes and ChatGPT Shopping data.

When Profound is the right choice

Profound Enterprise is a good fit if these points match your team:

• You need 7 or more AI engines, including DeepSeek, Copilot or Exa.
• You need SSO, SOC 2 and a security review before any tool goes live.
• You want a named contact and a support SLA.
• Your budget for AI visibility is in the thousands each month.

If your needs are smaller, the tools below show their prices on their sites.

What to consider before switching from Profound

Before you switch, compare these 5 areas.

Number of AI engines tracked

Profound Enterprise covers 9 engines. Most alternatives cover 3 to 7 on self-serve plans, and a few cover more, such as LLMrefs with 11 and Rankscale with 17 or more. Start by listing the AIs your buyers use. For most B2B and ecommerce brands, ChatGPT and Google’s AI answers matter most.

Enterprise security features

Profound Enterprise comes with SSO, SOC 2 reports and a dedicated Slack channel. Arrowsterr Enterprise, Peec AI Enterprise and Scrunch Enterprise include SSO as well. If your security team needs a SOC 2 report, ask each vendor before you switch.

AI crawler analytics

Profound’s Agent Analytics shows how AI crawlers visit your site. Promptmonitor has AI crawler analytics too, and Scrunch focuses on how AI bots read your pages. Arrowsterr shows visits from AI assistants through its tracking script or GA4, and its free AI Crawler Checker tests whether AI bots can reach your pages.

Zippie, Arrowsterr’s AI agent, runs site audits. Here it finds that robots.txt blocks GPTBot.

Historical visibility data

Your past data stays in Profound. Before your contract ends, export your prompt list and your latest results. Load the same prompts into the new tool on day 1 so your new baseline starts right away.

Benefits of a Profound alternative

Every tool below has a price you can plan around, and you can often track more prompts for the same budget. Some of them cover content too, with research and drafts for the gaps you find.

What to look for in a Profound alternative

Public pricing

It helps to see the price before you talk to sales. Every tool on this list shows one on its site.

AI engine coverage

Most buyers use ChatGPT first, while Google AI Overviews and AI Mode reach people who start on Google. Gemini, Claude, Perplexity and Copilot matter more in some markets. When you compare plans, check which AIs come in the base price and which ones cost extra.

Prompt check frequency

AI answers change from one run to the next. Daily checks collect more answers, so trends settle sooner. Weekly checks cost less and suit smaller budgets.

Source and competitor tracking

Knowing that AI named you is step 1. To act on gaps, you also need the pages AI read and the brands it named for each prompt.

Content planning and recommendations

Some tools show your results on a dashboard. Others also help you plan and write the pages that shape what AI says. Decide which kind your team needs before you start a trial.

Arrowsterr’s content plan ranks topics by traffic value, so you can see which pages to write first.

Profound alternatives compared

The 12 best Profound alternatives in 2026

1. Arrowsterr

arrowsterr.com

Arrowsterr is AI visibility and SEO software that lets your team track AI answers and do the content work in one place. It covers 6 AIs and checks 4 of them daily. It fits teams that want tracking, SEO research and content in one tool.

Try Arrowsterr free to track your brand on 6 AIs.

Key features

• AI tracking: ChatGPT, Gemini, Google AI Overviews and AI Mode run every day, while Claude and Perplexity run weekly by default.
• Sources page: It shows which sites and pages AI cites, split into your own pages, third-party pages and review sites.
• Competitors page: It plots each brand by visibility and position, with a battle card against your top rival.
• Content tools: Keyword research, a Content Plan and the Agentic Writer turn gaps into published pages on WordPress and other CMSs.

Pros

• Gap to page in one app: You can find a gap and publish the page that fills it without leaving the app.
• Public prices from free: There’s a free forever plan, and paid plans start at $39/mo.
• Clear view of rivals: The battle card shows how you compare with your top rival.

Cons

• Engine coverage: DeepSeek, Copilot and Exa are on Profound Enterprise and aren’t tracked by Arrowsterr.
• Weekly checks on 2 AIs: Claude and Perplexity run weekly by default.
• One toolset on Starter: Starter opens one toolset, and Pro includes tracking and SEO research together.

Price and plans

You can try both toolsets free for 7 days with no card, and there’s a free forever plan. Plans are as follows, with yearly prices in brackets where they apply.

• Free forever: 10 prompts checked weekly on ChatGPT and Google AI Overviews.
• Starter: $39/mo ($33/mo yearly). Pick AI Visibility (50 prompts, 3 brands) or Organic Research.
• Pro: $179/mo ($152/mo yearly) for both toolsets, 150 prompts, 10 brands and the Agentic Writer.
• Agency: $499/mo ($424/mo yearly) for 400 prompts, unlimited brands and white-label reports.
• Enterprise: from $1,500/mo with 1,000 prompts and SSO.

Try Arrowsterr free to track your brand on 6 AIs.

2. Peec AI

peec.ai

Peec AI is AI search tracking software that gives marketing teams daily tracking on 3 AIs they pick, with a public price. It suits marketing teams that want clean daily tracking.

Key features

• Daily checks: Peec AI checks your prompts every day, and its reports show how often you’re named and which sources AI uses.
• Prompt research: Prompt volume data and competitor suggestions help you pick prompts, a bit like Profound’s Prompt Volumes.
• Gap analysis: Gap analysis and recommended actions point you to what to work on.
• Model choice: On self-serve plans, you pick 3 models from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Perplexity and a 4th model cost extra.
• MCP and CSV exports: These help if you build your own reports.

Pros

• Public price: You can see the price before any call.
• Help picking prompts: Prompt volume data and competitor suggestions guide your prompt list.
• Unlimited users: Every plan includes unlimited users and competitors.

Cons

• Claude on Enterprise only: Plan for that if your buyers use Claude.
• 3 models on self-serve: A 4th model costs extra.
• No content tools: Peec AI doesn’t include keyword research or writing tools, so you’ll handle content in another app.

Price and plans

You can start with a free trial. The first 3 plans are priced by how many prompts you track.

• Starter: $95/mo for 50 prompts, 1 project and 1 country.
• Pro: $245/mo for 150 prompts, 2 projects and 3 countries.
• Advanced: $495/mo for 350 prompts, 5 projects and Looker Studio.
• Extra model: $35, $85 or $165/mo, by plan.
• Enterprise: custom, with up to 13 models, API and SSO.

3. Otterly.ai

Otterly.ai is AI search tracking software that lets small teams and solo marketers start for under $50/mo. It suits small teams with simple reporting needs.

otterly.ai

Key features

• Base engines: The base price covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, checked daily.
• Engine add-ons: AI Mode, Gemini and Claude are priced one by one.
• GEO audit: It checks crawler access, speed and structured data on your pages.
• Shareable reports: Reports are simple to share, and every plan has unlimited team members.
• Workspaces and API: Standard adds unlimited workspaces, API and MCP.

Pros

• Low entry price: Lite costs $29/mo and gives you a first look at your AI visibility.
• Site checks included: The GEO audit reviews your pages for AI readiness.
• Easy reporting: Reports are simple to share with your team.

Cons

• Small sample on Lite: Lite covers 15 prompts, so your trends rest on a smaller sample.
• Tracking only: Otterly.ai tracks AI answers, so you’ll plan and write content in another tool.
• Add-on costs: AI Mode, Gemini and Claude each add to the monthly bill.

Price and plans

Otterly.ai has a free trial. Plans and add-ons are as follows, with yearly rates in brackets.

• Lite: $29/mo ($25 yearly) for 15 prompts.
• Standard: $189/mo ($160 yearly) for 100 prompts, unlimited workspaces, API and MCP.
• Premium: $489/mo ($422 yearly) for 400 prompts.
• Enterprise: custom, starting from 1,000 prompts.
• Add-ons: AI Mode and Gemini from $9/mo each, and Claude from $29/mo.

4. AthenaHQ

athenahq.ai

AthenaHQ is GEO software that gives your team clear suggestions on what to work on. Like Profound, it tracks your brand across many AI models on one plan. It suits teams that want action items and need checks a few times a month.

Key features

• 11 AI models: Starter covers ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral.
• Content and fix suggestions: It uses your tracking results to suggest content and fixes for your prompts.
• Credit pricing: 1 credit is 1 AI response. Claude, Grok, DeepSeek, Meta AI and Mistral use 5 credits each.
• Free plan: The Essential plan lets you test it on real prompts before you pay.

Pros

• Clear next steps: You get suggestions on what to work on.
• Unlimited seats: Your whole team can use it.
• Wide model coverage: 11 AI models come on one plan.

Cons

• Credits set the pace: Your credits decide how often you can run your prompts.
• Starter price: After the free plan, Starter is $295/mo, or $245/mo billed yearly.

Price and plans

You can try AthenaHQ on its free plan.

• Free plan (Essential): 300 credits.
• Starter: $295/mo ($245/mo yearly) with 3,600 credits a month and 1 region.
• Enterprise: custom, with 8,000+ credits, SSO and more regions.

5. Scrunch

Scrunch is AI search software that shows teams how AI bots read their site. It suits teams that want site audits and a bot’s view of their pages.

scrunch.com

Key features

• AI tracking: Core tracks 125 prompts on ChatGPT, Perplexity, AI Overviews and Copilot.
• Site audits: Core includes 5 site audits a month.
• Agent Experience Platform (AXP): On Enterprise, it serves AI bots a version of each page built for them.
• Path to 9 engines: Enterprise covers 9 engines, the same count as Profound Enterprise.

Pros

• AI bot focus: Audits and AXP center on how AI bots read your site.
• Room to grow: Enterprise matches Profound Enterprise on engine count.
• Trial: You can try Core for 7 days.

Cons

• 4 AIs on Core: Gemini, Claude, AI Mode, Grok and Meta AI come with Enterprise.
• 1 brand on Core: Each brand is priced on its own.

Price and plans

You can try Core for 7 days. Plans are priced per brand per month.

• Core: $250/mo for 125 prompts, 4 AIs and 5 users.
• Agency Core: $500/mo for 250 prompts and unlimited users.
• Enterprise: custom, with 9 engines, AXP, API and SSO.
• Extra users: $25/mo each.

6. Rankscale

Rankscale is AI search tracking software that prices by credits. Every plan covers 17 or more AIs, and you decide how often to check them. It suits teams that want to start at a low cost and choose their own check schedule.

rankscale.ai

Key features

• Credit pricing: Each engine check on each prompt typically uses 0.25 credits. DeepSeek uses 1 credit and Claude uses 2.
• 17+ AIs on every plan: These include ChatGPT, AI Mode, AI Overviews, Gemini, Perplexity, Claude, DeepSeek, Grok and Copilot.
• Credit rollover: Unused credits roll over 2x on Pro and Pro+, and 3x on Growth and Enterprise.
• REST API: It starts on Pro+.
• White-label dashboards: Growth adds them for agencies.

Pros

• Many engines on every plan: All 17+ AIs are open on each plan.
• Low entry price: Essentials is $17/mo billed yearly.
• Unlimited seats: Pro and up include unlimited seats.

Cons

• Daily checks need more credits: Daily runs on many engines use credits fast, so larger setups need Growth.
• Credit planning: Decide how often you need fresh data and work out your monthly credit use before you pick a plan.

Price and plans

You can try Pro for free. Yearly prices are in brackets.

• Essentials: $17/mo, billed yearly only, for 120 credits.
• Pro: $99/mo ($84) for 1,200 credits.
• Pro+: $229/mo ($195) for 3,000 credits and the REST API.
• Growth: $385/mo ($327) for 5,500 credits and white-label dashboards.
• Enterprise: $780/mo ($663) for 12,000 credits.
• Custom: talk to sales for SSO and a custom API.

7. Semrush AI Visibility Toolkit

Semrush is SEO software that added an AI Visibility Toolkit to its platform. If your team already works in Semrush, the toolkit gives you a light view of AI answers next to the SEO data you use.

www.semrush.com

Key features

• AI tracking: The toolkit tracks 25 prompts daily on ChatGPT, Google AI Overviews, AI Mode and Gemini. Perplexity appears in Brand Performance reports.
• AI Analysis: It gives you 300 AI Analysis queries a day.
• Prompt Research: With 1,000 daily queries, it helps you find prompts to track.
• SEO data alongside: AI answers sit next to the SEO data you already use.

Pros

• Works inside Semrush: If your team already works in Semrush, AI data sits in the same platform.
• Large SEO suite: Keyword and backlink data are a click away.
• Bundle option: Semrush One puts SEO and AI on one bill, with a 7-day free trial.

Cons

• No toolkit trial: The standalone toolkit has no free trial.
• 25 prompts included: 50 more prompts cost $60/mo.
• Extra domains and users: Each one adds $99/mo.
• No Claude: The toolkit doesn’t track Claude.

Price and plans

The toolkit is sold on its own, and Semrush One bundles SEO and AI with a 7-day trial.

• Toolkit: $99/mo for 1 domain and 25 tracked prompts.
• +50 prompts: $60/mo.
• Extra domain or user: $99/mo each.
• Semrush One Starter: $199/mo ($165.17/mo yearly) for 50 prompts and 5 sites.
• Semrush One Pro+: $299/mo ($248.17/mo yearly) for 100 prompts and 15 sites.

8. Nightwatch

Nightwatch is a rank tracker for Google, Bing and YouTube that also tracks your brand on 6 AIs, all daily. It suits SEO teams that want keyword rankings and AI answers in one report.

nightwatch.io

Key features

• AI tracking: It covers ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, all daily.
• AI metrics: It shows visibility, share of voice, average position, sentiment and cited URLs.
• Search rankings: You see Google, Bing, YouTube, Yahoo, DuckDuckGo and Maps positions next to AI data.
• No seat fees: Every plan has unlimited seats.

Pros

• Claude daily on every plan: All 6 AIs run every day.
• One price: Search and AI tracking come at one price.
• Easy trial: The 14-day trial needs no card.

Cons

• Tracking only: There’s no writer or content plan.
• Extras on higher plans: API access and white-label reports start on Professional.
• Euro pricing: Prices are shown in euros.

Price and plans

You can try Nightwatch free for 14 days with no card. Plans are as follows, with yearly prices in brackets.

• Starter: €99/mo (€79/mo yearly) for 500 keywords, 50 prompts and 5 sites.
• Professional: €199/mo (€159/mo yearly) for 2,500 keywords, 150 prompts, 25 sites, white-label and API.
• Agency: €499/mo (€399/mo yearly) for 7,500 keywords, 500 prompts and 100 sites.
• Enterprise: custom, with 20,000+ keywords and unlimited prompts.

9. LLMrefs

LLMrefs is an AI search tracker built around keywords. You enter SEO keywords, and it creates prompts from them. It suits SEOs and agencies that want many AIs on a small budget.

llmrefs.com

Key features

• 11 AIs included: ChatGPT, ChatGPT Search, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek, with no add-on fees.
• Keyword-based tracking: Prompts are generated from your keywords.
• Brand metrics: It shows share of voice, position and citations for each brand.
• Geo-targeting: It covers 50+ countries and 20+ languages.
• Prompt volume and exports: It gives monthly AI prompt volume estimates, CSV and API.

Pros

• Many AIs for the price: All 11 engines come with the plan.
• Unlimited seats and projects: Your whole team can use it.
• Free tools: It offers a free AI crawlability checker, a Reddit threads finder and an llms.txt generator.

Cons

• Weekly reports: The All in One plan reports weekly.
• Keyword-led setup: You shape the prompt list through your keywords.
• Offer price: The $79 price is marked “Limited time only”.

Price and plans

You can open a free account with no card, or start a 7-day free trial.

• All in One: $79/mo for 500 prompts and weekly reports.

10. Promptmonitor

Promptmonitor is an AI visibility tracker with citation data, publisher contacts and AI crawler analytics. Its crawler data covers similar ground to Profound’s Agent Analytics. It suits small businesses and agencies that want many locations at a low price.

promptmonitor.io

Key features

• AI models: The site lists 8 AI models, including ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Grok and AI Mode. Starter covers ChatGPT, Gemini and Perplexity.
• Visibility tracking: It shows a visibility score, mentions, sentiment, competitors and citations.
• Publisher contacts: It pulls contact details for cited sites, for outreach.
• AI crawler analytics: It shows how AI crawlers visit your site.
• Locations: It covers 200+ locations, down to city level.

Pros

• Low entry price: Starter is $39/mo.
• Outreach help: Publisher contacts make it easier to reach cited sites.
• Easy trial: The 7-day trial needs no card.

Cons

• Starter scope: Starter covers 3 AIs and 1 site, with prompts checked twice a week.
• Seats: Unlimited seats start on Growth.

Price and plans

You can try Promptmonitor for 7 days with no card. Plans are as follows, with yearly prices in brackets where shown.

• Starter: $39/mo ($33/mo yearly) for 1 site and 25 prompts checked twice a week.
• Growth: $79/mo ($67/mo yearly) for 2 sites and 50 prompts checked daily.
• Pro: $149/mo for 5 sites and 150 prompts checked daily.
• Enterprise: custom.

11. Rank Prompt

Rank Prompt tracks brand mentions on 7 AIs and writes AI articles from the same credits. It suits small teams and agencies that want weekly checks at a low monthly price.

rankprompt.com

Key features

• 7 AIs on every plan: ChatGPT, Claude, Gemini, Grok, Perplexity, Muse and AI Mode. ChatGPT, Claude and AI Mode run by default.
• Credits: 1 prompt on up to 3 AIs uses 1 credit, 4 to 6 AIs use 2, and all 7 use 3.
• AI articles: An article uses 10 credits, or fewer per article when you order 5 or more.
• White-label reports: Agency plans send reports under your own brand.

Pros

• Free plan: You get one full report with no card and no time limit, with API and MCP open.
• Claude included: Every plan covers Claude.
• Top-ups never expire: Extra credits stay until you use them.

Cons

• Weekly or monthly scans: No daily option is shown.
• No paid-plan trial: The free plan is the way to test it.
• No rollover: Monthly plan credits don’t carry over.

Price and plans

You can start on the free plan with 10 credits. Paid plans are as follows, with yearly prices in brackets.

• Starter: $49/mo ($39/mo yearly) for 150 credits and 1 brand.
• Pro: $89/mo ($71/mo yearly) for 500 credits, 10 brands and 2 seats.
• Agency: $149/mo ($119/mo yearly) for 1,000 credits, 50 brands and 10 seats.
• Agency Plus: $299/mo ($239/mo yearly) for 2,000 credits, 500 brands and 25 seats.

12. Moz Pro AI Visibility

Moz Pro includes AI Visibility tracking from its Standard plan up, next to Moz’s keyword data. It suits SEO teams already on Moz that want AI answers in the same tool at a public price.

moz.com

Key features

• AI Visibility dashboards: They track ChatGPT, Gemini and Google AI Mode every week.
• Cited sources: You can see which sources AI cites.
• Competitor benchmarking: It compares your visibility with rivals.
• AI prompt suggestions: It suggests prompts to track.
• AI content briefs: They help you plan the pages to write.

Pros

• Many prompts for the price: Standard covers 150 prompts for $99/mo.
• SEO data alongside: AI Overviews by keyword sit next to your rankings.
• Trial: You can try Moz Pro free.

Cons

• Weekly tracking: AI answers are checked once a week.
• 3 AIs: It tracks ChatGPT, Gemini and AI Mode.
• AI Visibility starts on Standard: The $49 Starter plan doesn’t include it.

Price and plans

You can try Moz Pro free. Plans with AI Visibility are as follows, with yearly prices in brackets.

• Standard: $99/mo ($79/mo yearly) for 150 prompts and 1 user.
• Medium: $179/mo ($143/mo yearly) for 300 prompts and 2 users.
• Large: $299/mo ($239/mo yearly) for 600 prompts and 3 users.

To compare more tools, see our guides to the best AI visibility tools and Peec AI alternatives.

Profound alternatives FAQ

Does Profound still have a free trial?

Yes. It runs for 7 days, with 50 prompts checked daily on ChatGPT, Gemini and Google AI Overviews. After that, Profound offers a custom Enterprise plan.

What is the lowest-priced Profound alternative?

Rankscale Essentials is $17/mo billed yearly, and Otterly.ai Lite is $29/mo. Arrowsterr, LLMrefs and Rank Prompt have free plans. Arrowsterr’s paid plans start at $39/mo for 50 prompts on 6 AIs.

Which alternative tracks the most AIs?

Rankscale covers 17 or more AIs on every plan. LLMrefs covers 11, and AthenaHQ Starter covers 11 models. Profound Enterprise covers up to 9.

How many prompts should you track?

Start with 30 to 50 prompts that match how buyers shop, covering “best” lists, comparisons, alternatives and pricing questions. Grow to 100 or more once you see which topics move.

Can you move your prompts from Profound to another tool?

Yes. Export your prompt list from Profound and paste it into the new tool. Most tools also suggest prompts from your site and your competitors.

Is a lower-priced tool less accurate?

Accuracy depends on how often a tool checks and how many answers it collects. Daily checks on a fixed prompt set give a steady trend on any of these tools. To compare, run 2 tools side by side for a week.

Do any of these tools help you act on what AI says?

Peec AI and AthenaHQ suggest actions. Rank Prompt writes AI articles, and Moz Pro adds AI content briefs. Arrowsterr also plans the content, with an Agentic Writer that drafts and publishes pages.

Summary: best Profound alternatives

Profound suits large teams that want a custom Enterprise plan. For other teams, the 12 tools above show their prices up front and track which brands AI names for your prompts.

Test 2 tools in one week

A side-by-side test

Start

1. 1Export your promptsSave your prompt list and latest results.
2. 2Pick 2 toolsChoose two from this list.
3. 3Load the same 30 promptsUse the same set in both tools.
4. 4Run them for a weekLet both collect answers.
5. 5Keep the one you trustPick the data you will act on.

One tool kept

Choose 2 tools from this list, load the same 30 prompts into both and run them for a week. Then keep the one whose data you trust and act on. You can start today with a free AI Snapshot or the 7-day Arrowsterr trial, which doesn’t ask for a card.