Best Semrush AI Toolkit Alternatives for AI Visibility Tracking in 2026

The Semrush AI Visibility Toolkit costs $99/mo. It tracks ChatGPT, Google AI Overviews, AI Mode and Gemini, and its Brand Performance reports add Perplexity. The $99 covers 1 domain, 25 prompts and 1 user, and each extra brand, prompt pack or teammate is an add-on. An SEO plan is billed separately.

This guide covers the toolkit’s prices and limits, then 12 alternatives that track how AI answers mention your brand.

Semrush AI Visibility Toolkit pricing

The base toolkit is $99/mo. It covers 1 domain, 25 prompts and 1 user. Each extra domain is another $99/mo, prompts come in packs of 50 for $60/mo, and each extra user is $99/mo.

These prices cover AI tracking only. Keyword research, site audits and position tracking need a Semrush SEO plan, which starts at $139/mo ($117.33 billed yearly).

Semrush also sells Semrush One, which bundles SEO and AI search. Starter is $199/mo with 50 prompts and 5 sites. Pro+ is $299/mo with 100 prompts and 15 sites, and extra users start at $45/mo. Advanced is priced on request. Semrush One plans have a 7-day free trial, and the standalone AI Visibility Toolkit has none. It’s worth pricing before you compare other tools.

When to keep the Semrush AI Visibility Toolkit

Some teams never need the add-ons. If you track 1 domain with up to 25 prompts and you’re the only person using the tool, the $99 is your whole AI bill. Staying also makes sense when your SEO work already lives in Semrush and you’d like the AI data right beside it.

Does the $99 toolkit cover you?

Check these limits before you stay

Start

1. 1Count your brandsThe $99 covers 1 domain. Each extra one is $99/mo.
2. 2Count your promptsYou get 25. Packs of 50 cost $60/mo.
3. 3Count your usersYou get 1 login. Each extra user is $99/mo.
4. 4Past any limit, compare other toolsEach add-on is a new line on the bill.

Stay or switch

Prompt Research is another reason to stay. It lets you test up to 1,000 queries a day to find prompts worth tracking.

Once you pass 1 brand or 25 prompts, or a teammate needs a login, it’s worth pricing Semrush One and the tools below.

Semrush AI Toolkit alternatives compared

The 12 best Semrush AI Toolkit alternatives

1. Arrowsterr

arrowsterr.com

Arrowsterr is AI visibility and SEO research software that puts both in one plan for your team. If you’re on Semrush now, it covers the AI Toolkit and much of the SEO plan in one bill. It suits teams that want AI tracking and SEO research for less than the toolkit alone costs.

Try Arrowsterr free to see which AI answers name your brand.

Key features

• AI tracking: Tracks how ChatGPT, Gemini, Google AI Overviews, AI Mode, Claude and Perplexity talk about your brand.
• Sources: The Sources page shows the sites the AIs cite, so you know where to get mentioned.
• Keyword Research: Shows volume, difficulty, intent, questions and the Google top 10 with AI Overview sources.
• Competitive Analysis: Runs a keyword gap against any rival and pulls those rivals from your AI answers.
• Content plan and Agentic Writer: You get a content plan, and the Agentic Writer turns plan rows into drafts and publishes them.

Pros

• One plan for AI and SEO: AI tracking and SEO research come in the same plan.
• Brands and seats included: The extra brands and teammates that cost $99 each on Semrush are part of the plan, so up to the plan’s limits you won’t pay add-ons per domain or per user.
• Easy trial: The trial lasts 7 days, covers both toolsets and needs no card.

Cons

• Weekly checks on two AIs: ChatGPT, Gemini, AI Overviews and AI Mode are checked daily, while Claude and Perplexity are checked weekly.
• Smaller SEO history: Semrush still has a bigger backlink database and holds more years of historical SEO data.
• One toolset on Starter: Starter covers either AI Visibility or Organic Research, so you need Pro for both.

Price and plans

You can start on the free plan, or take the 7-day trial of both toolsets with no card. Plans are as follows.

• Free: 10 prompts tracked weekly on ChatGPT and Google AI Overviews, plus 200 research tasks.
• Starter: $39 per month ($33 billed yearly) for one toolset, either AI Visibility (50 prompts) or Organic Research (3,000 tasks), with 3 brands and 2 seats.
• Pro: $179 per month ($152 billed yearly) for both toolsets, with 150 prompts, 10 brands and 5 seats.
• Agency: $499 per month ($424 billed yearly) for 400 prompts, unlimited brands and 15 seats.
• Enterprise: from $1,500 per month.

Try Arrowsterr free to track your brand on 6 AIs.

2. SE Ranking

SE Ranking is SEO software with rank tracking, audits, keyword research and backlinks in one place. Its main plans include AI search tracking, and SE Visible is its standalone AI product. Of the tools here, it’s the closest match to a full Semrush setup. It suits teams that want to move their whole SEO suite, AI tracking included.

seranking.com

Key features

• AI search tracking: Core and Growth track 25 prompts daily on 5 AI engines.
• SE Visible: A standalone AI tool with daily checks, unlimited users and tiers of 75, 200 and 1,000 prompts.
• SEO suite: Rank tracking, audits, keyword research and backlinks sit next to your AI data.
• API and MCP: Core includes 25,000 API credits and MCP access.

Pros

• Closest Semrush match: It’s the closest match here to a full Semrush setup, at a lower price.
• Familiar reports: If you’re coming from Semrush, its SEO reports will feel familiar.
• Unlimited users on SE Visible: Your whole team can use the AI tool.

Cons

• 25 prompts on the main plans: A 100-prompt list needs SE Visible as well.
• One manager seat on Core: Extra seats start at $16/mo.
• No Claude: The AI engines it tracks don’t include Claude.

Price and plans

SE Ranking has a 14-day trial with no card, which covers 20 AI prompts a day. Plans are as follows.

• Core: $129 per month ($103.20 billed yearly), with 25 AI prompts daily, 2,000 keywords and 1 manager seat.
• Growth: $279 per month ($223.20 billed yearly), with 25 AI prompts daily, 5,000 keywords and 3 seats.
• SE Visible: from $71 per month for 75 prompts, for the AI part alone.
• Enterprise: custom.

3. Ahrefs Brand Radar

Ahrefs Brand Radar is AI visibility software that shows how often your brand comes up across a large database of prompts Ahrefs runs itself. It’s sold as a standalone tool and comes with an Ahrefs Free account, so no Ahrefs plan is needed. It suits teams that want market-wide mention data, and teams already on Ahrefs.

ahrefs.com/brand-radar

Key features

• Prompt database: The data spans a large set of prompts, so you get a broad view of your market from day 1.
• AI indexes: You can buy one index or all of them: AI Overviews and AI Mode (one index), ChatGPT, Perplexity, Copilot and Gemini.
• Custom prompts: Packages for your own prompts cover the index platforms plus Claude. A Claude check uses 8 checks.
• Ahrefs data: On an Ahrefs plan, the AI numbers sit next to backlink and keyword data.

Pros

• Broad market view: Data from a large prompt database shows your whole market at once.
• Standalone: You can buy Brand Radar without an Ahrefs plan.
• Any brand: You can look up any brand, rivals included.

Cons

• All indexes cost $699/mo: The full set of indexes is the largest line here.
• Custom prompts are separate: Tracking your own prompt list needs a prompt package, from $50/mo.
• No free trial: Ahrefs offers a free AI Visibility Checker preview instead.

Price and plans

Brand Radar is sold on its own. Ahrefs plans also include a small number of custom prompt checks. Prices are as follows.

• One AI index: $199 per month.
• All indexes: $699 per month.
• Custom prompts: $50 per month for 2,500 checks, $100 for 7,000 or $250 for 25,000.
• Ahrefs Lite: $129 per month, with SEO tools and 150 custom prompt checks.

4. Peec AI

Peec AI is AI visibility software that tracks your prompts every day on the 3 AI models you pick. It’s built for teams that want a dedicated AI tracker. If you plan to keep Semrush for SEO, Peec works next to it.

peec.ai

Key features

• Model choice: You pick 3 models from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Perplexity and extra models are add-ons.
• Daily tracking: Peec checks your prompts every day.
• Sources and competitors: Shows the sources the AIs use, sentiment and competitor reports.
• Actions list: Suggests what to do next.
• Exports: CSV and MCP on every plan, and an API on Enterprise.

Pros

• Works beside Semrush: You can keep Semrush for SEO and add Peec for AI tracking.
• Unlimited users: Every plan includes unlimited users.
• Room to grow: Advanced gives 350 prompts.

Cons

• No SEO research: You keep a separate SEO tool alongside it.
• Extra models cost more: Each model past your 3 costs $35, $85 or $165 a month by plan.
• Projects by plan: Pro covers 2 projects, so 3 brands need Advanced.

Price and plans

Peec AI has a free trial. Plans are as follows.

• Starter: $95 per month for 50 prompts, 1 project and 1 country.
• Pro: $245 per month for 150 prompts, 2 projects and 3 countries.
• Advanced: $495 per month for 350 prompts, 5 projects and Looker Studio.
• Enterprise: custom, with API, SSO and up to 13 models.

5. Otterly.ai

Otterly.ai is AI visibility software that tracks your prompts on AI engines every day and runs a GEO audit of your site. It’s built for small teams with a short prompt list. It suits teams that keep a separate SEO tool.

otterly.ai

Key features

• Base engines: Every plan covers ChatGPT, Google AI Overviews, Perplexity and Copilot.
• Engine add-ons: Gemini, AI Mode and Claude are each sold as an add-on.
• GEO audit: Checks your site for AI search.
• API and MCP: Both come with Standard, along with a Looker Studio connector.
• Unlimited workspaces: Standard lets you track many brands in one plan, with unlimited team members.

Pros

• Brands at no extra cost: Extra brands add nothing on Standard, while Semrush charges $99 for each extra domain.
• Low entry price: Lite starts at $29/mo.

Cons

• No SEO research: Otterly.ai doesn’t include SEO research, so you keep a separate SEO tool.
• Paid engine add-ons: Gemini, AI Mode and Claude each add to the bill.

Price and plans

Otterly.ai has a free trial. Plans are as follows.

• Lite: $29 per month ($25 billed yearly) for 15 prompts.
• Standard: $189 per month ($160 billed yearly) for 100 prompts, the API and MCP, and unlimited workspaces.
• Premium: $489 per month ($422 billed yearly) for 400 prompts.
• Enterprise: custom, starting from 1,000 prompts.
• Add-ons on Standard: Gemini $59/mo, AI Mode $59/mo and Claude $109/mo.

6. Keyword.com

Keyword.com is rank tracking software that started with rankings and later added AI visibility. It’s built for teams that mainly need rankings plus an AI check. It’s one of the lowest-priced ways to get both.

keyword.com

Key features

• Rank tracking: Follows your Google rankings.
• AI Visibility: Runs on credits. ChatGPT, AI Mode, AI Overviews, Gemini and Copilot cost 0.25 credit per run, and API models such as Claude, Perplexity Sonar and Grok cost 1 credit.
• Refresh schedule: You choose monthly, weekly or daily checks.
• Unlimited users: Users and projects are unlimited.

Pros

• Low price: AI Visibility starts at $9.80/mo.
• Whole team included: Users are unlimited, so your whole team can use it.
• Trial: The 14-day trial needs no card and includes 100 keywords and 20 credits.

Cons

• No research tools: Keyword.com doesn’t include keyword research or content tools.
• Credit planning: Daily checks use more credits, so they need a larger credit tier.

Price and plans

Keyword.com has a 14-day trial with no card. Plans are as follows.

• AI Visibility: from $9.80 per month ($7.83 billed yearly) for 20 credits, with tiers up to 2,000 credits.
• 360° Visibility: from $33 per month ($26 billed yearly) for 1,000 keywords and 15 AI credits.
• Search Visibility: from $4 per month ($3 billed yearly) for 50 Google keywords.
• Custom: from $490 per month.

7. Moz Pro AI Visibility

Moz Pro AI Visibility is LLM tracking inside Moz Pro, on the Standard plan and up. It sits next to Moz’s keyword and link data. It suits SEO teams already on Moz, and teams that want a full SEO suite with weekly AI tracking.

moz.com

Key features

• AI tracking: Tracks ChatGPT, Gemini and Google AI Mode every week.
• Dashboards and sources: AI Visibility dashboards show your mentions and the sources the AIs cite.
• Competitor benchmarking: Compares your AI visibility with your rivals.
• Prompt suggestions: Suggests prompts to track, and shows AI Overviews by keyword.
• AI content briefs: Turns findings into content briefs.

Pros

• SEO suite included: AI tracking comes inside the Moz Pro plan.
• Many prompts per plan: Standard starts at 150 prompts.
• Free trial: You can try Moz Pro before you pay.

Cons

• Weekly tracking: Prompts are checked once a week.
• 3 AIs: Claude, Perplexity and AI Overviews prompts aren’t part of the tracking.
• Users by plan: Standard has 1 user, Medium 2 and Large 3.

Price and plans

Moz Pro has a free trial. Plans with AI Visibility are as follows.

• Standard: $99 per month ($79 billed yearly) for 150 prompts and 1 user.
• Medium: $179 per month ($143 billed yearly) for 300 prompts and 2 users.
• Large: $299 per month ($239 billed yearly) for 600 prompts and 3 users.
• Starter: $49 per month, without AI Visibility.

8. Similarweb AI Search Intelligence

Similarweb AI Search Intelligence combines AI brand visibility, prompt and citation analysis with AI referral traffic measured from Similarweb’s panel. It suits researchers and marketers who already use Similarweb data.

aisearch.similarweb.com

Key features

• AI Brand Visibility: Tracks your brand on 150 prompts.
• Prompt Analysis: Shows real user prompts in your market.
• Citation analysis: Goes down to the cited URL, with sentiment.
• AI traffic: Compares your AI referral traffic from ChatGPT, Perplexity, Gemini and AI Mode with your rivals.
• More tools: An AI Overviews tracker and an AI SEO Agent.

Pros

• Traffic next to visibility: You see AI mentions and the visits they send in one place.
• Competitor traffic: You can compare AI traffic across rivals.
• SEO and ads bundles: Higher plans add SEO, ads and competitive data.

Cons

• 1 user per plan: Each plan covers 1 user.
• Engine list: The page doesn’t name the AIs used for brand-visibility prompts, so ask Similarweb before you buy.

Price and plans

Similarweb offers a free way to try it. Plans are as follows, each for 1 user.

• AEO Intelligence: $99.
• AEO + SEO + Competitive Intel: $333.
• AEO + SEO + Ads + Competitive Intel: $542.

9. Surfer

Surfer is content optimization software with an AI Tracker in its main plans and a standalone AI Search Analytics plan. It suits content and SEO teams that want AI tracking next to their writing tools.

surfer.ai

Key features

• AI Search Analytics: 50 daily prompts, mention gap, sentiment, 5 brand spaces and MCP.
• AI Tracker: Comes with the Standard, Pro and Peace of Mind content plans.
• Content editor: Helps you write and optimize pages, with internal linking.
• Rank drop detection: Flags pages that drop in rankings.

Pros

• Content and tracking together: You can act on AI gaps in the same app.
• Daily prompts: AI Search Analytics checks prompts every day.
• Brand spaces: The plan includes 5 brand spaces.

Cons

• Prompts by plan: AI Search Analytics covers 50 prompts. 100 daily prompts need Peace of Mind.
• Weekly on Standard: The Standard plan tracks 25 prompts weekly.

Price and plans

Plans are as follows. Yearly billing costs less.

• AI Search Analytics: $95 per month ($82 billed yearly) for 50 daily prompts.
• Discovery: $59 per month ($49 billed yearly), without AI tracking.
• Standard: $119 per month ($99 billed yearly), with 25 prompts weekly.
• Pro: $219 per month ($182 billed yearly), with 50 prompts daily.
• Peace of Mind: $359 per month ($299 billed yearly), with 100 prompts daily.
• Enterprise: custom.

10. Mangools AI Search Watcher

Mangools AI Search Watcher is a low-cost AI tracker from the maker of KWFinder. It checks every prompt twice per update. It suits solo marketers, freelancers and small agencies, especially those already on Mangools.

mangools.com/ai-search-watcher

Key features

• 8 AIs: ChatGPT, AI Overviews, AI Mode, Gemini, Claude, Grok, Llama and Mistral.
• 2 checks per prompt: Each prompt runs twice per update.
• Prompt suggestions and competitor reports: Helps you build a prompt list and compare rivals.
• Brand perception: Shows how the AIs describe your brand.
• API and MCP: Both are included.

Pros

• Free plan: You can track 5 prompts for free.
• 500 prompts on Pro: Pro covers far more than 100 prompts, with unlimited monitors.
• SEO bundles: Mangools SEO bundles include AI Search Watcher Pro.

Cons

• Weekly updates: Prompts update once a week.
• SEO tools in bundles: Keyword research comes with the Mangools SEO bundles.

Price and plans

Mangools has a free plan and a 48-hour money-back guarantee. Plans are as follows.

• Free: 5 prompts and 1 monitor, updated weekly.
• Pro: $49 per month ($34.90 billed yearly) for 500 prompts and unlimited monitors.
• SEO bundles with AI Search Watcher Pro: Basic $37.70, Premium $52.70 and Agency $97.70 per month, billed yearly.
• Custom: on request after a demo.

11. Nightwatch

Nightwatch is rank tracking software that also tracks AI answers. It checks 6 AIs daily on every plan, next to Google, Bing and YouTube ranks. It suits teams that want rank tracking and AI tracking with no seat fees.

nightwatch.io

Key features

• 6 AIs daily: ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews.
• Search ranks: Google, YouTube, Bing, Yahoo, DuckDuckGo and Maps.
• AI metrics: Visibility, share of voice, average position, sentiment and cited URLs.
• White label and API: Both come with Professional and up.

Pros

• Claude every day: Every plan checks all 6 AIs daily.
• Unlimited seats: There are no per-seat fees.
• Trial: The 14-day trial needs no card.

Cons

• Euro pricing: Prices are in euros.
• Prompts by plan: Starter covers 50 prompts, so 100 prompts need Professional.

Price and plans

Nightwatch has a 14-day trial with no card. Plans are as follows.

• Starter: €99 per month (€79 billed yearly) for 500 keywords, 50 prompts and 5 sites.
• Professional: €199 per month (€159 billed yearly) for 2,500 keywords, 150 prompts and 25 sites, with white label and API.
• Agency: €499 per month (€399 billed yearly) for 7,500 keywords, 500 prompts and 100 sites.
• Enterprise: custom.

12. Rankscale

Rankscale is AI search tracking software that charges credits for each engine check. Every plan covers 17+ AIs. It suits teams that want many AIs and want to set their own schedule.

rankscale.ai

Key features

• 17+ AIs: ChatGPT, AI Mode, AI Overviews, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot and more.
• Credits per check: Most engines cost about 0.25 credit per prompt. DeepSeek costs 1 credit and Claude costs 2.
• Page audits and dashboards: Each plan includes a set number of both.
• Credit rollover: Unused credits roll over 2x on Pro and Pro+, and 3x from Growth.
• Integrations: MCP and Data Studio from Pro, and a REST API from Pro+.

Pros

• Low entry price: Essentials is $17/mo billed yearly.
• Unlimited seats: Pro and up include unlimited seats.
• Your own schedule: You set how often checks run.

Cons

• Daily checks use more credits: Running prompts every day on many AIs uses credits quickly.
• Essentials is yearly only: Monthly billing starts at Pro.

Price and plans

You can try Rankscale Pro for free. Plans are as follows.

• Essentials: $17 per month, billed yearly, for 120 credits.
• Pro: $99 per month ($84 billed yearly) for 1,200 credits.
• Pro+: $229 per month ($195 billed yearly) for 3,000 credits and a REST API.
• Growth: $385 per month ($327 billed yearly) for 5,500 credits and white-label dashboards.
• Enterprise: $780 per month ($663 billed yearly) for 12,000 credits.
• Custom: talk to sales.

How to switch from the Semrush AI Toolkit

Before you cancel, export these so you keep your history when you switch.

1. Your full list of tracked prompts, with any tags or topics, to paste into the new tool on day 1.
2. Your AI visibility history, with visibility and position by month. The new tool starts its own history from the day you add prompts, so this is your baseline.
3. The competitor list you track for each brand.
4. If you’re leaving Semrush for SEO too, each project’s position tracking keywords with current ranks.
5. Any keyword research lists and content ideas you built.
6. The last site audit, saved as a PDF so you can compare after the switch.
7. The report templates your clients or managers expect, as screenshots or exports, so you can rebuild them.

Then run both tools side by side for 2 to 4 weeks and compare visibility on the same prompts. AI answers vary between runs, so the numbers will differ a little. The goal is to see the same trend in both.

How to switch off Semrush

Export first, then run both tools

Start

1. 1Export your promptsKeep any tags and topics.
2. 2Save your AI visibility historyMonthly visibility and position are your baseline.
3. 3Save competitors and keywordsCompetitor lists, tracked keywords and research lists.
4. 4Save your audit and reportsThe last audit as a PDF, plus report templates.
5. 5Run both tools for 2 to 4 weeksUse the same prompts in each one.
6. 6Compare trends, then cancelExpect the numbers to differ a little.

Switched

For more options, see our guides to the best AI visibility tools and AI search tools for SaaS.

Semrush AI Toolkit alternatives FAQ

Is the Semrush AI Visibility Toolkit worth it?

For 1 domain and up to 25 prompts, the $99 covers it, and it fits well if you already pay for Semrush SEO. Past that, the add-ons for domains, prompts and users add up.

Does the Semrush AI Toolkit need a Semrush SEO plan?

You can buy the toolkit on its own. Keyword research, audits and position tracking need a separate SEO plan, from $139/mo, or a Semrush One plan.

What’s the lowest-priced way to track AI answers?

Arrowsterr’s free plan tracks 10 prompts weekly on ChatGPT and Google AI Overviews, and Mangools has a free plan with 5 prompts. Keyword.com AI Visibility starts at $9.80/mo, Otterly.ai Lite is $29/mo for 15 prompts, and Arrowsterr Starter is $39/mo for 50 prompts on 6 AIs.

Can one tool replace Semrush for SEO and AI?

Arrowsterr, SE Ranking and Moz Pro each put SEO research and AI tracking in one plan. Semrush has a bigger backlink database than Arrowsterr, so test that part first if links matter a lot in your work.

How many prompts should you track?

Most brands need 30 to 50 prompts per product or category. Teams with 3 brands usually end up between 100 and 150.

Will your AI visibility numbers match after you switch?

They’ll be close, since each tool runs its own checks and AI answers change from run to run. Compare trends over 2 to 4 weeks.

Summary: best Semrush AI Toolkit alternatives

Arrowsterr Pro covers 150 prompts, 10 brands, 5 seats and keyword research for $179/mo, and its trial runs 7 days with no card needed. Before you start one, run a free AI Snapshot on your main brand and see how AI talks about it today.