Best Otterly.ai Alternatives for AI Visibility and Content Planning in 2026

Otterly.ai is a simple way to start tracking AI answers. Within a few weeks, it shows the prompts where AI names your brand and the prompts where it names other brands.

Those prompts point to the pages worth writing next. With Otterly.ai, the research and writing for those pages happen in other tools. The 12 alternatives below also track AI answers, and many of them help you plan and write those pages in the same place.

Otterly.ai features

Otterly.ai is an AI search tracking tool with a low starting price. Lite is $29/mo, or $25/mo billed yearly. The base price covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, checked daily. Its GEO audit checks crawler access, speed and structured data on your pages.

Reports are simple to read and share, and every plan has unlimited team members. Standard adds unlimited workspaces, API and MCP access and a Looker Studio connector. If you want a quick read on AI visibility and your content team has its own tools, Otterly.ai works well.

What to look for in an Otterly.ai alternative

AI engine coverage

Check which AIs each plan includes and which ones are paid add-ons.

AI citation and source tracking

Content work starts with the pages AI reads. Look for a tool that lists the sites and links AI cites for your prompts.

Keyword and topic research

AI answers often pull from pages that rank on Google. Search volume and the Google top 10 help you decide what to write.

Content planning and AI writing

Look for a tool that turns gaps into a content plan, and then turns the plan into briefs and drafts. Some tools also publish straight to your CMS.

Otterly.ai alternatives compared

The 12 best Otterly.ai alternatives

1. Arrowsterr

arrowsterr.com

Arrowsterr is AI visibility and content software that tracks AI answers and helps your team write the pages that shape them. It suits teams that want to go from an AI gap to a published page in one tool. It tracks 6 AIs, and Claude, Gemini and AI Mode come with every paid plan.

Try Arrowsterr free to track 6 AIs and plan the pages that close your gaps.

Key features

• AI Visibility: It shows the prompts where AI names other brands, and the Sources page lists the exact pages AI cites for each prompt.
• Keyword Research: It shows volume, difficulty, intent, questions, clusters and the Google top 10 with AI Overview sources.
• Competitive Analysis: It finds the keyword gap between you and a rival, and it pulls those rivals from your AI answers.
• Content Plan and Topic Bank: They rank your ideas by traffic value and place them on an Editorial Calendar.
• Content Intelligence: It tells you which pages to update next.
• Agentic Writer: On Pro and up, it turns the plan into briefs and drafts, then publishes them to WordPress, Webflow, Shopify, HubSpot and Ghost.

Pros

• No add-ons for major AIs: Claude, Gemini and AI Mode come with the plan.
• Gap to page in one tool: Organic Research gives you the plan and the AI writer to act on what AI Visibility finds.
• Site fixes: Zippie, Arrowsterr’s agent, audits your site and makes fixes after you approve them.
• Free to start: You can use the free plan as long as you like, or try both toolsets free for 7 days with no card.

Cons

• No Copilot: Arrowsterr doesn’t track Copilot, which Otterly.ai includes.
• Starter opens one toolset: Pro gives you tracking and content together.
• Weekly checks on 2 AIs: Arrowsterr checks Claude and Perplexity weekly by default, and the other AIs daily.

Price and plans

There’s a free plan, and you can try both toolsets free for 7 days with no card. Paid plans start at $39/mo.

• Free forever: 10 prompts checked weekly on ChatGPT and Google AI Overviews, plus 200 research tasks a month.
• Starter: $39/mo ($33/mo yearly). Pick AI Visibility (50 prompts) or Organic Research (3,000 tasks and a Content Plan). 3 brands, 2 seats.
• Pro: $179/mo ($152/mo yearly). Both toolsets, 150 prompts, 8,000 tasks, 10 brands, 5 seats, Agentic Writer.
• Agency: $499/mo ($424/mo yearly). 400 prompts, 20,000 tasks, unlimited brands, 15 seats, white-label reports.
• Enterprise: from $1,500/mo, with 1,000 prompts and SSO.

Try Arrowsterr free to track 6 AIs and plan the pages that close your gaps.

2. AthenaHQ

athenahq.ai

AthenaHQ is AI visibility software that turns what it finds into next steps. Otterly.ai’s reports show where you stand, and AthenaHQ also lists actions to take. It suits teams that want clear next steps and have writers ready to act on them.

Key features

• 11 models on Starter: These include ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot and Grok.
• Action Center: It lists action items for each gap, including content ideas and GEO fixes.
• Competitor citations: It shows which sources AI cites for rivals on each prompt.
• Credit pricing: 1 credit is 1 AI response. Claude, Grok, DeepSeek, Meta AI and Mistral use 5 credits per answer.

Pros

• Next steps for each gap: You get an action item for each gap it finds.
• Unlimited seats: Your whole team can use it on every plan.
• Free plan: The Essential plan gives you 300 credits for free.

Cons

• Credits set how often you check: Each AI answer uses credits, so large prompt sets on many AIs limit how often you can run them.
• No writer: Writing and publishing happen in other tools.
• Entry price: Starter is $295/mo.

Price and plans

You can start on the free plan (Essential), which gives you 300 credits. Paid plans are as follows.

• Starter: $295/mo ($245/mo yearly) with 3,600 credits a month, 1 region and unlimited seats.
• Enterprise: custom, with 8,000+ credits, SSO and more regions.

3. Peec AI

peec.ai

Peec AI is AI search tracking software that checks your prompts daily. It suits teams that want gap analysis against competitors and already have a separate content stack.

Key features

• Daily prompt tracking: Self-serve plans check your prompts daily on 3 models you pick from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI.
• Gap analysis: Its pricing page lists gap analysis against competitors, with recommended actions.
• Source data: You can see which sources AI uses.
• Brand perception: It shows how AI describes your brand.
• Prompt volume data: It helps you pick topics.

Pros

• Competitor gaps: Gap analysis points to the prompts where rivals appear.
• Help picking topics: Prompt volume data shows which topics to focus on.
• Unlimited users: Every plan includes unlimited users and competitors.

Cons

• Claude only on Enterprise: Claude is part of the Enterprise plan, so plan for that if your buyers use it.
• 3 models on self-serve: Perplexity and any 4th model are paid add-ons.
• No content tools: Peec AI doesn’t include keyword research, a content plan or a writer.

Price and plans

Peec AI has a free trial. Plans start at $95/mo.

• Starter: $95/mo for 50 prompts, 1 project and 1 country.
• Pro: $245/mo for 150 prompts, 2 projects and 3 countries.
• Advanced: $495/mo for 350 prompts, 5 projects and Looker Studio.
• Extra model: $35, $85 or $165/mo, by plan.
• Enterprise: custom, with Claude, the API and SSO.

4. Profound

www.tryprofound.com

Profound is enterprise AI visibility software that tracks AI answers for large brands. It suits enterprise teams that want tracking and AI content help with a dedicated contact. Its Agents and AI Marketer help you create content.

Key features

• Tracking on up to 9 engines: The Enterprise plan covers up to 9 engines.
• Agents and AI Marketer: They help you create content, paid for with AI Marketer credits.
• Context Manager: It keeps your brand facts in one place.
• Agent Analytics: It reads AI crawler visits from Cloudflare and Vercel logs.

Pros

• Content help built in: Agents and the AI Marketer help you create content on top of tracking.
• Dedicated contact: Enterprise teams get a dedicated contact.
• Security: Enterprise includes SSO and SOC 2.

Cons

• Price on request: Enterprise is priced on a sales call.
• Built for large teams: Enterprise suits large prompt sets and budgets to match.
• Content help uses credits: Agents and the AI Marketer are paid for with AI Marketer credits.

Price and plans

You can try Profound free for 7 days with 50 prompts on ChatGPT, Gemini and Google AI Overviews. After that, plans are as follows.

• Enterprise: custom, set on a sales call.

5. Scrunch

Scrunch is AI visibility software that looks at your site from an AI bot’s side. Otterly.ai’s GEO audit checks your site, and Scrunch builds on that idea. It suits teams with many existing pages to prepare for AI.

scrunch.com

Key features

• AI tracking: Core tracks 125 prompts on ChatGPT, Perplexity, AI Overviews and Copilot.
• Site audits: Core includes 5 site audits a month.
• Agent Experience Platform (AXP): On Enterprise, it serves AI bots a version of each page built for them.
• Enterprise engines: Enterprise covers 9 engines, with API and SSO.

Pros

• Prepare pages first: You can improve your existing pages before you write new ones.
• A bot’s view of each page: Audits and AXP focus on how AI bots read your site.
• Trial: You can try Core for 7 days.

Cons

• No research or writing: Scrunch focuses on existing pages, so research and writing happen in other tools.
• 4 AIs on Core: Gemini, Claude and AI Mode come with Enterprise.
• 1 brand on Core: Each brand is priced on its own.

Price and plans

You can try Scrunch for 7 days. Plans are priced per brand per month.

• Core: $250/mo for 125 prompts, 4 AIs and 5 users.
• Agency Core: $500/mo for 250 prompts and unlimited users.
• Enterprise: custom, with 9 engines, AXP, API and SSO.
• Extra users: $25/mo each.

6. SE Ranking

seranking.com

SE Ranking is SEO software that also tracks AI search on 5 AI engines. It covers the same job as Otterly.ai from the SEO side. It suits SEO teams that want AI tracking next to the tools they use every day.

Key features

• AI tracking: Core and Growth track 25 prompts daily on 5 AI engines.
• Keyword research: You’ll find it right next to the AI checks.
• Rank tracking: Core tracks 2,000 keywords daily.
• SE Visible: A separate AI product for teams that need more prompts.

Pros

• SEO and AI in one suite: Your SEO tools sit right next to the AI checks.
• 5 AIs on the entry plan: Core includes AI tracking on 5 engines.
• Long trial: You can try it for 14 days with no card.

Cons

• 25 prompts on the SEO plans: For more prompts, SE Visible is sold on its own.
• No Claude: Claude isn’t among the 5 engines.

Price and plans

You can try SE Ranking for 14 days with no card. Paid plans are as follows.

• Core: $129/mo ($103.20/mo yearly), with 2,000 keywords and 25 AI prompts daily on 5 engines.
• Growth: $279/mo ($223.20/mo yearly), with 5,000 keywords, 3 seats and 25 AI prompts.
• SE Visible: from $71/mo for 75 prompts.

7. Semrush

Semrush is SEO software that tracks prompts on 4 AIs with its AI Visibility Toolkit, the same count as Otterly.ai’s base plans. It’s also the biggest SEO suite on this list. If your team already pays for Semrush, it’s an easy one to start with.

www.semrush.com

Key features

• AI Visibility Toolkit: It tracks 25 prompts daily on ChatGPT, Google AI Overviews, AI Mode and Gemini. Perplexity appears in Brand Performance reports.
• Prompt Research: It gives you 1,000 prompt research queries a day.
• Keyword and competitor data: Its SEO plans add keyword and competitor data.
• Semrush One: It bundles SEO and AI in one plan.

Pros

• Biggest SEO suite: It’s the biggest SEO suite on this list.
• Easy for current users: If your team already pays for Semrush, you can start right away.
• Bundle option: Semrush One puts SEO and AI on one bill, with a 7-day free trial.

Cons

• Separate bills: Without Semrush One, you pay for AI tracking and SEO as separate bills.
• No Claude: The toolkit doesn’t track Claude.
• No toolkit trial: The standalone toolkit has no free trial.

Price and plans

Semrush sells AI tracking and SEO apart, or together in Semrush One. Plans are as follows.

• AI Visibility Toolkit: $99/mo for 1 domain and 25 prompts. 50 more prompts cost $60/mo.
• SEO plan: $139/mo ($117.33/mo yearly).
• Semrush One: Starter $199/mo with 50 prompts, Pro+ $299/mo with 100 prompts, and Advanced at a custom price.

8. Writesonic

Writesonic started as an AI writer and now sells GEO plans that track AI answers. Tracking, AI articles and site audits sit in one account. It suits content teams that write often and want AI tracking next to the writer.

writesonic.com

Key features

• Daily prompt tracking: Self-serve plans track ChatGPT, Gemini and Google AI Overviews every day.
• AI articles: Starter includes 15 articles a month.
• Site audits and agentic workflows: They help you act on what tracking finds.
• AI bot analytics: It shows visits from AI bots.
• Growth extras: Growth adds sentiment and an Action Center trial.

Pros

• Writer and tracker together: Tracking and AI writing come from the same vendor.
• Easy trial: You can try it free with no card.
• Ads monitoring: It also tracks ads.

Cons

• 3 AIs on self-serve: More AI platforms come with Enterprise.
• 1 user on Starter: Basic adds a second user.

Price and plans

You can try Writesonic free with no card. Plans are as follows, with yearly prices in brackets.

• Starter: $99/mo ($79/mo yearly) for 50 prompts, 15 articles and 1 user.
• Basic: $249/mo ($199/mo yearly) for 100 prompts and 2 users.
• Growth: $499/mo ($399/mo yearly) for 200 prompts and 3 users.
• Enterprise: custom, with all 9 AI platforms.

9. Goodie

Goodie is an AEO platform that pairs tracking with a monthly set of optimizations. Its AEO content writer helps turn findings into pages. It suits mid-size and larger brands that want a full AEO program.

higoodie.com

Key features

• Daily tracking: Core covers 110 prompts on ChatGPT, AI Overviews, Perplexity, AI Mode and Copilot.
• Optimizations: You get 50 a month on Core and 100 on Pro.
• AEO content writer: It helps you write content for AI answers.
• Brand Command: It shows an inaccuracy rate for what AI says about your brand.
• Integrations: It connects to Google Analytics, Search Console, Bing Webmaster Tools, Vercel, WordPress and Cloudflare, plus MCP.

Pros

• Tracking plus optimizations: Optimization work comes with tracking in one plan.
• Unlimited seats: Core lets your whole team in.
• Trial: You can try Core free for 7 days.

Cons

• Gemini on Pro: Gemini starts on Pro at $999/mo.
• Claude on Enterprise: Claude is part of the Enterprise plan.
• Entry price: Core is $295/mo.

Price and plans

You can try Core free for 7 days.

• Core: $295/mo for 110 prompts, 5 models, 50 optimizations, 2 countries and 2 languages.
• Pro: $999/mo for 250 prompts, 8 models, 100 optimizations and 5 countries.
• Enterprise: custom, with up to 14 models, 500+ prompts and API.

10. Clearscope

Clearscope is a content optimization tool that also tracks queries in ChatGPT and Gemini. It suits editorial teams that want each page checked before it goes live, with AI mentions in the same account.

www.clearscope.io

Key features

• Query tracking: It tracks brand mentions for your queries on ChatGPT and Gemini.
• Query fan-out data: It includes fan-out data for tracked queries.
• Content drafts: Essentials includes 20 drafts a month.
• Discoveries: It suggests topics to write about.

Pros

• Content and tracking together: Writers see AI mentions in the tool they draft in.
• Unlimited users: Every plan lets your whole team in.
• Trial: You can try it for 14 days.

Cons

• 2 AIs: It tracks ChatGPT and Gemini.
• Step up to Business: Business is $399/mo.

Price and plans

You can try Clearscope free for 14 days. Plans are as follows.

• Essentials: $129/mo for 50 tracked queries, 50 pages and 20 drafts.
• Business: $399/mo for 300 queries and an account manager.
• Enterprise: custom.
• Extras: queries cost $6.50/mo each on Essentials and $5.50 on Business. Pages cost $25 or $15/mo each.

11. Moz Pro AI Visibility

Moz Pro includes AI Visibility tracking from its Standard plan up. It sits next to Moz’s keyword data and adds AI content briefs. It suits SEO teams already on Moz that want AI answers and briefs in the same tool.

moz.com

Key features

• AI Visibility dashboards: They track ChatGPT, Gemini and Google AI Mode every week.
• Cited sources: You can see which sources AI cites.
• Competitor benchmarking: It compares your visibility with rivals.
• AI prompt suggestions: It suggests prompts to track.
• AI Overviews by keyword: It shows AI Overviews for the keywords you track.
• AI content briefs: They help you plan the pages to write.

Pros

• Briefs built in: Content briefs sit next to the AI data.
• Many prompts for the price: Standard covers 150 prompts for $99/mo.
• Trial: You can try Moz Pro free.

Cons

• Weekly tracking: AI answers are checked once a week.
• 3 AIs: It tracks ChatGPT, Gemini and AI Mode.
• AI Visibility starts on Standard: The $49 Starter plan doesn’t include it.

Price and plans

You can try Moz Pro free. Plans with AI Visibility are as follows, with yearly prices in brackets.

• Standard: $99/mo ($79/mo yearly) for 150 prompts and 1 user.
• Medium: $179/mo ($143/mo yearly) for 300 prompts and 2 users.
• Large: $299/mo ($239/mo yearly) for 600 prompts and 3 users.

12. Rank Prompt

Rank Prompt tracks brand mentions on 7 AIs and writes AI articles from the same credits. It suits small teams and agencies that want tracking and articles on one low monthly bill.

rankprompt.com

Key features

• 7 AIs on every plan: ChatGPT, Claude, Gemini, Grok, Perplexity, Muse and AI Mode. ChatGPT, Claude and AI Mode run by default.
• Credits: 1 prompt on up to 3 AIs uses 1 credit, 4 to 6 AIs use 2, and all 7 use 3.
• AI articles: An article uses 10 credits, or fewer per article when you order 5 or more.
• Citation analysis: It analyzes the citations in AI answers.
• White-label reports: Agency plans send reports under your own brand.

Pros

• Free plan: You get one full report with no card and no time limit.
• Claude included: Every plan covers Claude.
• Articles from the same credits: Tracking and writing share one credit pool.

Cons

• Weekly or monthly scans: No daily option is shown.
• No paid-plan trial: The free plan is the way to test it.
• 1 brand on Starter: Pro covers 10 brands.

Price and plans

You can start on the free plan with 10 credits. Paid plans are as follows, with yearly prices in brackets.

• Starter: $49/mo ($39/mo yearly) for 150 credits and 1 brand.
• Pro: $89/mo ($71/mo yearly) for 500 credits, 10 brands and 2 seats.
• Agency: $149/mo ($119/mo yearly) for 1,000 credits, 50 brands, 10 seats and white-label reports.
• Agency Plus: $299/mo ($239/mo yearly) for 2,000 credits, 500 brands and 25 seats.
• Top-ups: $18 for 50 credits, and they never expire.

How to turn AI visibility gaps into content

These 8 steps turn an AI gap into a published page. They work with any mix of tools. In Arrowsterr, every step happens in one app.

How to turn AI visibility gaps into content

8 steps that work with any mix of tools

Start

1. 1Find prompts that name rivalsStart where AI names other brands.
2. 2Read the sourcesSee which pages AI cites for each prompt.
3. 3Research the keywordCheck volume and the Google top 10.
4. 4Pick the page typeMatch the page to what AI cites.
5. 5Add it to the planGive it a due date and rank it.
6. 6Brief and draftList the questions and sources, then write.
7. 7Publish and earn mentionsAsk cited sites to include you.
8. 8Check again in 2 to 4 weeksWatch the same prompts and AIs.

Page live

Step 1: Find prompts that name rivals

Sort your prompts by visibility. Start with prompts where AI names 2 or more rivals and leaves your brand out.

Step 2: Read the sources

Open the sources AI cites for each of those prompts. Note what kind each one is: your pages, rival pages, review sites or “best of” lists.

Step 3: Research the keyword

Turn the prompt into a search keyword, then check its volume and the Google top 10. Write down which pages show up in the AI Overview.

Step 4: Pick the page type

Match the page to what AI cites. A comparison prompt gets a comparison page, and a “best” prompt gets a list or a strong category page. For pricing prompts, a clear pricing page fits best.

Step 5: Add it to the plan

Put the piece on your content plan with a due date. Rank your pieces by how many prompts they could win.

Step 6: Brief and draft

Write a brief with the questions the page must answer and the sources to cite. Draft from the brief and edit it for accuracy.

Step 7: Publish and earn mentions

Publish the page. Then reach out to the outside sites AI already cites, like review sites and lists, and ask to be included.

Step 8: Check again in 2 to 4 weeks

Watch the same prompts and note which AIs start naming you and which sources they cite. Then move on to the next set of prompts.

For more options, see our guides to the best AI visibility tools and best GEO tools.

Otterly.ai alternatives FAQ

Is Otterly.ai good for beginners?

Yes. At $29/mo, it’s one of the lowest-priced ways to see if AI names your brand, and its reports are simple to read.

Which Otterly.ai alternatives include Claude without an add-on?

Arrowsterr includes Claude on every paid plan, from $39/mo, checked weekly by default. Rank Prompt includes Claude on every plan, from $49/mo.

Can one tool track AI answers and write content?

Yes. Arrowsterr Pro tracks 6 AIs and includes a Content Plan with the Agentic Writer, which publishes to WordPress and other CMSs. Writesonic, Goodie, Clearscope and Rank Prompt also pair tracking with writing, and Moz Pro adds AI content briefs.

How much does Otterly.ai cost?

Lite is $29/mo for 15 prompts, Standard is $189/mo for 100 prompts and Premium is $489/mo for 400 prompts. AI Mode, Gemini and Claude are add-ons, each priced by plan.

Can content change what AI says?

It can. AI answers draw on pages AI can read and trust. New and updated pages add to what AI can read, and so do mentions on cited sites. Track the same prompts before and after to see the effect.

Should you keep Otterly.ai and add a content tool?

That works if your budget covers 2 tools. Compare it with a single plan that covers tracking and content.

Summary: best Otterly.ai alternatives

Track 30 prompts on 2 of these 12 tools for a week. Then keep the one that helps you publish pages. If Arrowsterr is one of the 2, you can run a free AI Snapshot today.